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April 2014
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June 2014

What's Your Value?

We've always believed that if you live by the price, and are a commodity, Man Value you'll die by the price.  However, if you build value into your business people will continue to ask you for...business.

There is always somebody out there that can match your price or, just for kicks, beat it.  However, if you build value into your product/service nobody can take away your customer.

Of course there will always be people who buy on price alone and couldn't give a rip about value.  And, those consumers are usually less loyal and can cause most of the trouble for your brand.

So, how do you add value to your product or service?  Exceed the expectations of your customer.  How do you do that?  By thinking of them...first.  If your focus is always on the bottom line if you are scrambling to make ends meet you're in a commodity business.  If you think, really think, of how you can bring extra value to your customer you'll have a transforming business.

High Value trumps Low Price

That's what we think.  How about you?

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Insight Advertising, Marketing and Communications is a full service advertising agency and is also the fuel that powers Insight on Business the News Hour.

Thanks for coming by!


Can a Selfie Build Your Business?

It's the rage and the selfie might just be a tool to promote your business brand if your product/service matches a specific demographic. If not, it Selfie for IOBcould be disaster.

The selfie was invented, if you will, by millennials so if your target demographic is between 25 to 35 this tactic might work well for you. (Trust me this "selfie" won't move mountains of followers but it gives you the idea. That's Mariah and Sheryl from the News Hour.)  

The first consideration is your plan:  Let's say you have a retail clothing store focused on females in the correct age group. What do you want to promote?  That you offer selection? Style? Your brand is hip? Your location? Drill down to figure out what the focus of your campaign should be.

Set the stage: Create an in-store display as a location for folks to shoot their selfie. You can then brand the images and don't have to worry about the customer doing the branding.

Signage: Let folks in on your campaign.  Place some signs around the shop spelling out the promotion and let staff know about what you're doing and why.

Offer a bonus: You could let this move organically but why not reward your new marketing staff with 10% off for posting the selfie or an invite to the next "private showing".  Something, special.

Risks?  Sure there are but if you promote well and know your customers this could be great fun.

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Insight Advertising, Marketing and Communications is also the fuel that powers Insight on Business the News Hour. Thanks for coming by!


What Your Voice Mail Says...About Your Business

We take this voice mail thing seriously.  Each day we update our out- Man Fingers in Earsgoing message.  It let's clients, vendors and others know that we actually check voice mail and their message doesn't get...lost. Here is that post with simple tips to make your voice mail work for you.

The other day we reached out to a local business, at their request. Here is the message we heard from a woman at the business: "Thank you for calling. We open at 3PM. Messages left here are not checked."  

Huh?  Well, at least they "thanked" us for calling.

Uhm...one word: Stunned.  So much so that four days after calling it's still bugging us. Guess we could call after 3PM but we're more likely just to pass on this one.

Are we wrong?

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Insight Advertisng, Marketing & Communications is based in Des Moines, Iowa and is the fuel that powers Insight on Business the News Hour a daily business broadcast.  


Trust, Business and Consumers

Have you ever heard of the Timkin Trust Rating System?  No?  Well, Bill Reicharteach year, since 2010 the Timkin Group does a survey about consumers and their trust level of US corporations. It allows for the ability to identify which brands consumers trust and which ones they don't want to associate with. They measure 10,000 consumers and 298 brands.  Here is the report if you would like to read more.

That started us thinking about local businesses and trust and who, during our time in the Des Moines Market stands out as being one of the small businesses that was built on...trust.

Enter Bill Reichardt.  For those of you too young to remember Bill and his television ads and his famous line, "No sale is ever final here...I'm here and I own the store." It was a textbook lesson in building a trusted local brand. Better yet, here is a sample:

 

Not all business owners have the charisma of a Bill Reichardt but all businesses can learn something about the way Bill took ownership of more than just his name on a sign.

Thanks for reading.

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Insight Advertising, Marketing & Communications is a full service advertising agency based in Des Moines, Iowa and the fuel that powers Insight on Business the News Hour the regions only daily, hour-long business broadcast.


Facebook vs. Twitter - Get Over It!

Over the course of the past couple of weeks lots of folks who may (or may not) understand social media have predicted the demise of Twitter. FB vs Twitter  Why? Because investors who don't understand Twitter decided to sell off stock because... "Twitter is not performing as well as Facebook."

Silly.

While both Facebook and Twitter are lumped into the pot of "social media" they are two very different beasts.  

Facebook is a platform that targets relationships between folks who know each other.  In fact, Facebook will often send you a note asking if you really know this person...outside of Facebook.  Facebook is personal.

Twitter isn't so much personal as it is a new media broadcast platform that targets news sharing much more than personal interaction.  True some use Twitter as a personal form of communication but, the vast majority don't.  We like to think of Twitter as a huge teletype machine that continually spits out information from people who are connected and have something original to say or share.

On Facebook we almost feel compelled to "like our friends/family" on Twitter it's much less so...it's the news connection.  The information connection - it's the hashtag connection.

That's our take and how we see it.  

You are welcome to share...yours!

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Insight Advertising, Marketing & Communications is an ad agency in Des Moines, Iowa and the fuel that powers Insight on Business the News Hour.