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Smart Business or Just Don't Care?

It's the political season.  You can tell by the number of signs sprouting Man Dunce Cap up all over the place. And, along with that is a trend that, seems to me, to be retail suicide.

A growing number of retail businesses are posting political signs in front of their business. (I'd post the photos but why offer free publicity?) Either this is a stroke of brilliance or it's really dumb.

It is brilliant if you, as the business owner, believe that everybody is on your side or you, frankly, don't care what other people think and from this time forward you wish to cater only to those customers who share your political beliefs.

It's really dumb if you believe anything in that statement.

Why would a retail business seek to alienate a consumer base?  Even if that retail establishment honestly thinks 90% of consumers agree with their political statement...they are still willing to offer up the "single finger salute" to those who don't?

This might very well be a mirror of our inability to have a civil conversation in this nation.  When retail can say, "To hell with those who disagree with me!" I guess there is deeper issue.

So, what do you think?

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