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August 2014
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October 2014

Wait! What?

"Free? Did he say, free? Nah, what's the hook?" Man Surprised

There isn't one. Over a year ago our ad agency, frustrated that the broadcast media in the Des Moines Metro ignored much of the business news being generated by small to mid-size businesses, decided to try something.

If no one was going to spend the time broadcasting the business news of the nation, region and the Des Moines Metro...well...we would step up and do it. So we kicked off Insight on Business the News Hour with the Des Moines Radio Group. We purchased the time, we own the hour. Each day, Monday - Friday from 5PM to 6PM on 1350-KRNT we talk about the business news of the day and provide business an opportunity to come to the station and talk about...their business.

For...free.

It's "Non-Toxic Talk Radio" there isn't any "gotcha" moments. Our goal is to help drive the business of business.

We're able to do this because we've got some great partners as sponsors who believe in live, local broadcasting about...business the engine that moves our Metro.

And, it doesn't stop there. We made the decision to put up a podcast of each business interview so that those businesses who come and share their story can extend their reach beyond the eight to twelve minutes we broadcast live. To date there have been close to 30,000 downloads of those business interviews. The cost? Free.

Then we take that interview, photos and video and share it with thousands of our friends on social media...for, you guessed it...free.

So how about your business? I'd invite you to give me a call directly and let's talk about the Business News Hour and having you set a date to talk...business. My direct line is 515-331-3207.

Thanks for reading....

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How to Recruit, Retain and Polish Your Brand

Here, in the Des Moines Metro, the unemployment rate is about 3.5 Woman Help Wantedpercent. Statistics say that about a third of those unemployed are not seeking a job. If that is correct the unemployment rate may be closer to 2 percent and THAT is a pretty tight labor market when you're seeking to hire...anybody.

What to do?  Back in April I authored a piece on using radio and today I'm even more convinced that this will work and work well; especially for specific job postings that are nearly impossible to fill.  

Why?

Because with radio you can be strategic in your search for high quality employees who...given the unemployment rate...are not in the job market.

Until today I had no idea there were 10,000 job boards in the United States and that only 39% of American's read a newspaper (hard copy or online) and that the average newspaper (hard copy) reader is over the age of 60. Stunning, right?

With radio you can target and passively recruit and drive interested people to YOUR job posting not everybody else seeking an employee. In addition friends and family of the job seeker hears the radio campaign and shares the news with the seeker.

And retaining?  That "Employee of the Month" plaque; who sees it?  But by using radio to congratulate individuals on their anniversary month...everybody hears it.  Retain or you must re-train.

And, finally, all the time you are in the campaign you are polishing your business brand...in public.

Make sense?

It does to us!

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