Not long ago I was visiting with another business owner and he asked me what "value" I brought to the business relationship. It's a good question and something that goes beyond, "What is it that you do?"
Without a doubt the value we bring to business, any business, is the ability know what consumers want; often long before our clients.
How can that be? It's our business to hyper-listen to consumers because those are the folks who are buying what our clients have to sell. It doesn't mater if it is a product or a service. What does matter is are you selling what the consumer wants? Are you bringing true value to the consumer?
Even a commodity has value. It might be price or delivery or something else...but there is value here.
However, if you are selling something really special are you taking that thing that is special to the consumer and explaining its...value?
Here's a test: Did you know NAPA, you know the car repair centers, have a 24 month guarantee on the parts they install in your vehicle? Let's say you get your car fixed by a NAPA Center in Dubuque and you drive to Denver and the part fails. Did you know that NAPA will replace that part and even pick up the cost of labor?
I see loads of TV ads...but can't remember this being mentioned. Maybe I missed it...but that, my friends, is value. But...how is it being explained? I dunno. You?