I was visiting with a marketing professional who shared with me a story of a company in the housing/rental business who recently made the decision to stop all Internet, direct and email marketing and focus on, what they call, "Contact Marketing".
I was confused because what I know as "contact marketing" employs some digital efforts so I asked for clarification. "Contact marketing, to these folks, is printing up a bunch of fliers and going out to businesses and leaving them at the front desk or posting them on bulletin boards in grocery stores."
Without a digital presence.
I guess it could be called "Relationship Marketing" IF whomever is doing the legwork takes the time to build a relationship with whomever they are visiting with...but I don't think so because:
They are selling a commodity.
At some point in my career I want to have discussions with the people who make these kinds of decisions...just to see how they...tick.