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November 2014
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The New...Radio?

Back in 2007 we were "pioneers" when it came to podcasting and when we moved IOB Card Backfrom our television broadcast on Webcast One Live to 1350 KRNT for our daily business radio broadcast we took the podcast idea with us. Why? Because it's yet another link in the trend of offering news and information to the consumer when he or she wants to access it...not when we want them to get it.

Have a quick listen to the "new radio" that you get to experience on...your time. Oh, and if your business/service isn't podcasting...why?

 

 

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Your Customers Have It Their Way?

During the past several days I've shared a couple of stories on our daily business Woman Shoe Choice broadcast about how McDonald's is attempting to revive sagging sales by shortening their menu, offering customers the opportunity to "build their own burger" and looking at regional menu choices rather than duplicating the same menu nationally.  

And this:

Over the years it's never made sense to me that cable companies sell us 100, 200 or 300 channels when studies tell us that American's watch, at the maximum, 17 channels.  So, if we're only watching 17 channels why do we have to buy 250?  The cable companies are starting to "get it" too and we'll be seeing some experiment with ala cart service.  You only pay for what you want and watch.

These two stories are linked in the reality that consumers are no longer wanting to eat what business is feeding them.  Consumers want more and more choice and if they don't get it...they move on to the business or service that delivers.  If the shoe fits...

This reality is cutting across many verticals.  So, the question you need to answer is this, "What is it that my customers want vs. what I want them to want?"  If you know, great! If you don't know...you better find out...quickly.

Thanks for reading!

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Insight Advertising, Marketing and Communications is a full service advertising agency based in Des Moines and is the fuel for Insight on Businsss the News Hour heard Monday - Friday from 5PM to 6PM on 1350-KRNT with Podcasts here.

 


Contact What?

These are "Stories from the Road" real things that go on...that we could Man odd never make up.

I was visiting with a marketing professional who shared with me a story of a company in the housing/rental business who recently made the decision to stop all Internet, direct and email marketing and focus on, what they call, "Contact Marketing".

I was confused because what I know as "contact marketing" employs some digital efforts so I asked for clarification. "Contact marketing, to these folks, is printing up a bunch of fliers and going out to businesses and leaving them at the front desk or posting them on bulletin boards in grocery stores."

Without a digital presence.

I guess it could be called "Relationship Marketing" IF whomever is doing the legwork takes the time to build a relationship with whomever they are visiting with...but I don't think so because: 

They are selling a commodity.

At some point in my career I want to have discussions with the people who make these kinds of decisions...just to see how they...tick.

Your thoughts?

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