We'll listen to any pitch. We've always thought that if you don't you run the risk of missing out on the magic bullet that will drive customers to our clients. That's also a tip for you. Don't just wave somebody off. Listen to the pitch; who knows, it might be magic!
We recently listened to a pitch about some online marketing. It went like this: "Our customers get 70,000 impressions each month and it's only going to cost your client $500 each month."
Sounds like a heck of a deal right? Less than a PENNY per impression! But then you do the math: 70,000
impressions, divide that by their stated "click through rate" of .03 percent. That comes to 2.3 page views...before the industry standard conversion rate of 8% (Conversion rates mean converting a "looker" into a "buyer")
But, let's just go with 2.3 clicks onto our client's offer. The cost now comes to $217.39 to attract each new customer.
Not bad if our client were selling $150,000 cars or legal work that could amount to $200,000 in billable hours...but our client, in this case, has an average ticket price of $45.
Marketing Tip: Impressions do not mean sales. They mean impressions like in, "Oh, I see that." Getting the consumer to then DO SOMETHING and convert them to becoming a buyer is a whole different discussion.