Previous month:
April 2015
Next month:
June 2015

Ad Blocking Technolgy

We know you LOVE it when your surfing the net and up pop ads, music and Stop Figuremore. Now that there is AdBlock many consumers (about 300 million) have opted to block the advertising that has become so pervasive. And, recently, AdBlock announced that it will also offer a blocking application for mobile. And, yes, it works on ads for social media sites like Facebook and Twitter as well.

What does all of this mean?

In simple terms it means that your digital advertising plans just took a hit and that it is more important than ever to grow your marketing organically. 

How do you do that?  We think you'll have to turn to creating content that matches the interest of your target market rather than relying on automation to shout at people. However, and I've shared this many times before, that takes WORK on your part. It takes effort to think through your marketing plan.  It takes work to create thoughtful and helpful blogs. It takes work to build a podcast network. It takes work to understand and engage by using Twitter.

Television and radio broadcasters have had to deal with these issues for years as consumer turn to alternative outlets for viewing and music. However if your content and your message is solid the listeners, viewers and your target market consumer will be there.

But...it takes work!

A huge Hat-Tip to our friend Katie Moen who is an intern at the Kreamer Law Firm of West Des Moines for the thought starter!  Well done Katie!

6a00d83452534069e201a3fd12f548970b-800wi

 


"I Made a Mistake."

I was sitting with a client last week talking with him about his marketing Man Choicesplan, his website, social media and traditional media. About fifteen minutes into the conversation, after I suggested he contact his web developer to make sure his contact information was correct, he looked at me and said, "You do it. I know my business but I don't know marketing.  I made a mistake in my former business by not hiring professionals to help me with what I don't do well. That's not happening this time."

That admission is unique. I've been doing this work for a very long time and the biggest hurdle for many small business owners is the belief they can do...everything.  The business person who knows his or her craft and has that for a primary focus while leaving "the other stuff" to those of us who are attorneys, accountants or advertising professionals wins.

It's what we do.  It's our craft and our business. It's like we wrote some weeks ago, "You do what you do and let us do that Voodoo."

Thanks for reading!

6a00d83452534069e201a3fd12f548970b-800wi

 


Email Marketing - Don't Let Them Guess

Each Monday before Noon we send out an email update for our business IOB Newsletter Clicks Usebroadcast that targets over 500 business people in and around the Des Moines Metro.  We use My Emma and our open rate runs about 30%.

Several weeks ago I was troubled by the lack of "click-through" numbers for the various highlights in the body of the message. And, then it dawned on me that we were not giving good direction to the viewer.  In other words, the links were there but we were not calling out that fact often enough.  So we upped our game and, several times throughout the body of the message, we remind the viewer they can click to hear a podcast, check out an sponsor, make contact with our advertising agency and more.

The result was a dramatic increase in the click numbers.  We learned something:

Don't make people guess what you want them to do.  Point it out...over and over.  And, then, do it again.  "One and Done" doesn't cut it.

The image you see has the highlighted clicks for the most recent mailing. Studying these over the past several months lets us know what our audience is interested in and can help us better program the Business News Hour and our mailing efforts.

Hope this helps in your efforts!

6a00d83452534069e20120a53db1ed970b-800wi


Trust = Value

I've been a LinkedIn user for several years and grateful to have many, Linked In Image
many people with whom I've made the decision to link with.  I also do a daily business broadcast and one of the stocks that has made news over the past week is LinkedIn. 

On April 30 LinkedIn stock was going for $252.13 a share. Today the price has plunged to $198.20. Why? The company shared user data which indicates a growing trend in users year over year however the professional networking company reported lower than expected guidance for the next quarter, leading to a significant drop in its stock price. Still falling as of today.

LinkedIn says it is the strong dollar that is giving it troubles.  However, we're wondering if the shine might be gone because many active users, me included, wonder if we can trust the information LinkedIn provides.

Take for example their newer method of helping you keep in touch with your LinkedIn connections. You've all seen the box that gives you tips on who has a new photo, a new job or a promotion. Trouble is many times that information is not correct or it's simply confusing.

Rather than clicking "Congrats" and moving on.  I like to click on the members profile when I'm told they have a new job only to learn they have been on the same job for years and only recently updated some information.  Yet there is a string of "Congrats!" in the member profile.

Value can often be linked to trust.  If I can't trust the information LinkedIn is giving me how much value can I place on the product?

So, what's your LinkedIn experience like.  I'd be interested. Perhaps I've got this all wrong.

Thanks for reading!

6a00d83452534069e201a3fd12f548970b-800wi