Over the years I've heard more than one business person tell me they "stay out of social media" because they fear the danger of something that may cause stress to their brand and business. However, here is proof that NOT being on social media can be worse.
The case revolves around mistaken identity and a person who, for his own reasons, made the choice to go after our company because he thought one of our staffers had written an "anti-gay" letter to the editor of the Iowa Press Citizen. Here is the story, in podcast form, from our broadcast on The Business News Hour:
While social media is a fantastic method of communication and marketing there is a dark side that, when entered, can shatter reputations and brands. Had we NOT been in the social media space we may never have been able to act so quickly to repair our business name.
Have you got some thoughts?