Anger and Social Media
Are You Free?

Big Getting Little

Grocery store chains across the country are consolidating or simply calling HyVee Local Produce Two it quits. Last week legendary A&P filed for bankruptcy protection...for the second time. Kroger announced they are buying Harris Teeter and one of the oldest chains, Albertson's was swallowed up. Locally, family owned Dahls threw in the towel.

Today there are only a handful of regional grocery store chains in the nation. 

The grocery industry is vastly different today than just 10 years ago because there is more competition and the changing habits of consumers. Natural, local and fresh rate high on the expectation list of consumers. So, how does a regional chain compete against the likes of Whole Foods, Trader Joe's and others?

Bring on the LOCAL feel and flavor of a time gone by.


HyVee LocalA couple of years ago HyVee, a Midwest regional chain, had a pretty successful run at calling attention to locally sourced produce. (Photo at left and you can click to enlarge.) While it all worked the effort was small compared to what they've recently rolled out.

Here (above and to the right) is the new roll-out of how big can go little all in an effort to boost a little nostalgia while calling attention to the fact that they sell what comes from your neighbor. 

The entire "feel" of the brand says, "Hey, we remember what it was HyVee Local Produce Onelike...shop here for local produce!" And then they go to great lengths to tell you how "local".

We love the graphics, the look and the feel of the campaign.  Good stuff HyVee! 

Thanks for reading!

6a00d83452534069e20120a53db1ed970b-800wi

Comments