Years ago, when we started the advertising agency, I did lots of things for free. I still love to meet with people for coffee so they can pitch an idea or a concept but (other than helping out some local chamber types with my public speaking) I quit delivering my work for...free.
If your business is a real business and it counts on you to do what you do...why would you offer your services for free? Here is what that says about your brand:
- We are not valuable;
- What we offer isn't worth it;
- We're desperate!
Go ahead and help out your local non-profit (once or twice) but other than that being "free" tends to cheapen your brand.
So, what do you think? Am I right or...just mean?