Previous month:
September 2015
Next month:
November 2015

The Secret of Earned Media

Let's chat about earned media. Wouldn't it be great if the print or electronic media outlets in Kid Mediayour town asked you to come by the studio or the newsroom so they could write or broadcast something...good...about your business?  

Ain't gonna happen. 

I've been in the media world for (gulp) over 40 years and during that time I have pitched business stories to the media and I've received business stories for broadcast. Few ever make it to print or on radio or on television. Why? There is an old saying in media, "If it bleeds, it leads!" Meaning the stories that have to do with...death, destruction, and sacrifice usually get covered. The good stuff about...business. Not so much.

It's not that the newspaper or broadcast facility doesn't want to cover your business story it's just that they don't have the time or the space.  And, they get pitched all the time.

However, and here is the secret to getting earned media: Don't talk about your...business. Instead go beyond the obvious and look for trends that are happening in your town and then match those trends to your business.  

Here is an example: Over the past month there's been lots of news interest in rehabbing old buildings, tearing down old buildings (Think Downtown YMCA), re-purposing empty spaces (Think former Younkers Building) Those stories have made it in print and in broadcast.  When we were pitched a business story about an investment firm that had rehabbed an old restaurant into office space and then given several "proofs" about how many buildings that once housed restaurants are now being converted because "restaurant row" has moved elsewhere...it got our attention and we ran with the story.

That didn't just happen. It was the work of one of our associates, Brooke Benschoter, a highly competent public relations expert who did the extra work to notice what was making news and then create a story line that was unique.  We did the story about Compass Financial, said some nice things about them and...talked about the rehabbing effort.  

BAM...earned media.

That is the lesson...look at the news buzz and then create the story that matches what is being talked about.  If you need help call us...we just happen to know some great people that have that ability.

Thanks for reading... 

6a00d83452534069e201a3fd12f548970b-800wi


Let's Start A Media Company!

Thought I'd share something I head recently about advertising, marketing and the media. If Media Signyou've ever wondered if you could compete with "media giants" now is the time to act. And you have the power. Ready?

So you are in business and I come to you and say, "Hey, let's you and I start a media company!" No doubt you would wonder what I was drinking and might come back with, "A media company? Are you crazy?  That would cost a fortune!"

Maybe...and maybe not. If you've got seven minutes have a listen. I think you'll get it!

 

Thanks for reading and listening!

6a00d83452534069e201a3fd12f548970b-800wi


Social Media Marketing in Northern Iowa

I'm honored to have been asked to be part of this amazing group of  NIACC Oct 2015 Two Use
professional marketers who will do a full day event about Social Media Marketing for Business.  I'll post a link to the registration page toward the end of this post.

Here's the deal: As a business person you've been told "Social media is free and everybody should use it." That, my friends is a lie. Social Media Marketing is not free it takes time and talent. That being the case why not attend a session where some of the best professionals in marketing will share their tips, suggestions and demonstrate what works...and what needs work. Here's more:

 

If you are in business you want to add more to the bottom line...while engaging consumers with your story.  Spend some time with us on 24 October at NIACC during the Midwest Social Media Summit! Here is that registration link.

Seek...answers.

Thanks for reading, watching coming by!

6a00d83452534069e201a3fd12f548970b-800wi

 


Turning a Blind Eye...

Have you ever been so enamored with one or two forms of media Woman Blind Eyeadvertising that you turn a "blind eye" to everything else? Hey, you're not alone. That's why, years ago, we made the decision to listen to all the pitches we got from advertising folks. You never know when you might hit on the "silver bullet".

So, let's talk about an ancient advertising vehicle that you may dismiss because, heck, that "social media stuff" is new, flashy and..."free"! (Well, not really but you know what I mean.)

So, let's talk radio.

What? "Boring old radio?", "Nobody actually listens to radio anymore." "I only listen to satellite radio!" I've heard them all and never mind that, according to the Pew Research Center on Journalism and Media"Traditional AM/FM radio, meanwhile, continues to reach the overwhelming majority of the American public – 91% of Americans ages 12 and older had listened in the week before they were surveyed in 2014."

Yeah, never mind.

Chuck Meford MPL Talking Two 3 march 2015The issue isn't that "nobody listens" to AM/FM radio the issue is that you don't know how to advertise on radio and you won't listen to people who know the business. So, rather than seek the answers, rather than ask the question, rather than do the work...you turn a blind eye toward radio.

So, let me make this really easy for you. And if it seems like I'm shilling...well fine...but it's because I believe this might help your business.

On the 3rd of November, here in Des Moines, a fellow by the name of Chuck Mefford is presenting a FREE seminar on branding and radio. Chuck isn't some "fly-by-night" huckster he's got years and years of success in Chuck Mefford Book helping big and small corporations focus on their brand and their brand message with a focus on increasing sales. (Because that's the real measurement.)

Here is a link to the Des Moines Radio Group Registration Page and NOPE they are not paying me, they did not ask me, they don't even know I wrote this (until now). If you need more proof here is a link to Brands Formation the Chuck Mefford company. (Don't let the BIG NAMES scare you..radio is still affordable!)

Your cost to attend?  A little time.  And, if you tell me, "Michael, I've been to these free radio seminars before and they don't work!" I'll tell you that the reason they don't work is that you didn't work the system.

Does that mean "print is dead"? Nope but that comes later.

Thanks for reading! 

6a00d83452534069e201a3fd12f548970b-800wi