Have you ever been so enamored with one or two forms of media advertising that you turn a "blind eye" to everything else? Hey, you're not alone. That's why, years ago, we made the decision to listen to all the pitches we got from advertising folks. You never know when you might hit on the "silver bullet".
So, let's talk about an ancient advertising vehicle that you may dismiss because, heck, that "social media stuff" is new, flashy and..."free"! (Well, not really but you know what I mean.)
So, let's talk radio.
What? "Boring old radio?", "Nobody actually listens to radio anymore." "I only listen to satellite radio!" I've heard them all and never mind that, according to the Pew Research Center on Journalism and Media, "Traditional AM/FM radio, meanwhile, continues to reach the overwhelming majority of the American public – 91% of Americans ages 12 and older had listened in the week before they were surveyed in 2014."
Yeah, never mind.
The issue isn't that "nobody listens" to AM/FM radio the issue is that you don't know how to advertise on radio and you won't listen to people who know the business. So, rather than seek the answers, rather than ask the question, rather than do the work...you turn a blind eye toward radio.
So, let me make this really easy for you. And if it seems like I'm shilling...well fine...but it's because I believe this might help your business.
On the 3rd of November, here in Des Moines, a fellow by the name of Chuck Mefford is presenting a FREE seminar on branding and radio. Chuck isn't some "fly-by-night" huckster he's got years and years of success in helping big and small corporations focus on their brand and their brand message with a focus on increasing sales. (Because that's the real measurement.)
Here is a link to the Des Moines Radio Group Registration Page and NOPE they are not paying me, they did not ask me, they don't even know I wrote this (until now). If you need more proof here is a link to Brands Formation the Chuck Mefford company. (Don't let the BIG NAMES scare you..radio is still affordable!)
Your cost to attend? A little time. And, if you tell me, "Michael, I've been to these free radio seminars before and they don't work!" I'll tell you that the reason they don't work is that you didn't work the system.
Does that mean "print is dead"? Nope but that comes later.
Thanks for reading!