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January 2016
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March 2016

Stop Advertising? Even if Your are Giving Away Money?

The other day I was listening to the radio and heard an advertisement for a business that gives Man Throwing Money away money...lots of money.  You would think that a business that gives away money wouldn't need to advertise yet there isn't a day that goes by where the Iowa Lottery isn't blasting away on radio, television and in print.

So now, let's talk about your business.

You may not be as well heeled as Terry Rich and my friends at the Iowa Lottery but it says a bunch about the need to keep plugging away, even when everybody knows your name.  So, how do you do it?  Here are a couple of tips to affordable advertising that you might want to keep in mind:

  • Go Local Chamber - If you have a business and you are hyper local stay connected, in person with your Chamber. Get involved. Your Chamber Membership is only an expense if you don't use it. When you do it becomes an investment;
  • Look for Bargains - Every media outlet has what we call excess inventory. It can be electronic or in print. Create a relationship with the sales people and you might get that call;
  • Become an Expert - Everybody has a question about nearly every business. Offer your expertise for civic functions become a media contact and share the knowledge. If folks know that you "know" they will ask for your input.
  • Start Your Blog - There is a reason Richard Branson blogs and recommends that every business owner have one: Transparency and Relationships - Your blog can build trust and be a place you can send people for answers;
  • Start a Social Media Campaign - But be smart about it and have a great understanding of where you should be and who you are trying to reach;
  • Buy Some Advertising - Two words of caution: 1) You may not buy just "any advertising" only that advertising where you KNOW your target consumer hangs out and 2) Get some help. When designing whatever advertising you are doing make sure it's done well and has a call to action otherwise give your money away..oh wait, that's where we started.

Excuse me...I've got to call Terry and see if he's got a good number for me on the next Powerball.

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Wait! Who is That?

When a business advertises they are trying to connect with consumers. Sometimes their DMMAAR Imageconsumers are folks like you and me...we buy stuff...and sometimes it's an internal advertising meant to promote the company brand and those individuals who make up the working part of the brand.  Fair?

But, no matter what public a business is attempting to connect with the message needs to be...clear. That's the part that got us with this attempt by Iowa Realty of Des Moines. The company took out a full page (not cheap) ad in the Sunday Edition of the Des Moines Register. Lots of names and faces of eager realtor types in celebration of being "excellent"?  Well, that is what it says.  But go ahead and check out the ad...any question arise?  Go on, click on the image...I'll wait.

 

(Que Jeopardy music here!)

Time is up. Here's what we noticed: What the heck is DMAAR? Nowhere in the spacious advertisement does Iowa Realty identify who DMAAR is or why these folks are so "excellent". Maybe it's in the press release somewhere else?

Sometimes we get so locked into thinking that the general public knows what we know that we take it for granted EVERYBODY knows that DMAAR means Des Moines Area Association of Realtors...but then again...ask somebody who is in line to become president of the United States after the Vice President. And we suspect these folks were "excellent in 2015" because they sold a bunch of stuff...we suspect. 

Point?

Thanks for reading and remember, it's never a bad idea to 'splain something.

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Like vs. Retweet

We love us Twitter! So much going on, so many people sharing so many cool things. However, Twitter Chat Image we've noticed a trend that we think you should know about.  It's the "Like" button vs the act of providing a Retweet of something that you "Like". Confusing?  We get it. 

A couple of Twitter Etiquette thoughts:

If somebody Tweets something and you want to share it with others it's best to Retweet and if you have enough space you might add a comment. And, when somebody takes the time to Retweet one of your posts it's always polite to reach out and say, "Thank you!".

When you "Like" something why not Retweet it?  When you do that it helps spread the word even further. For us, simply "Liking" a tweet is like a handshake after a date.  Sorry...but it was all I could come up with.

In the end, thank you for your "Likes" but if you really want traction take a moment and Retweet we'll all be glad you did!

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