Never in the history of business has there been so many ways to engage consumers and grow your business. At the same time you can use many tools to satisfy and retain your current customers. It may very well be "The Golden Age of Business".
But, it all takes work.
How about some first steps?
Know Your Current Customer Base - You would be surprised at the number of business people who don't know why people choose to do business with them. The best way to find out is to ask them. Ask what it is about your business that has driven these customers to you and make a list;
Rinse and Repeat - Once you've got a list of why customers have come to your business the goal is to keep them coming back. Look at your list. If they are impressed by what you've done...do more of it;
Where is Your Customer? - This is a critical step in the process. Where does your customer hang out? What are they reading? What interests do they have? Once you know where they prefer to get their information, be it traditional or new media, start to spend more time in that space. This does two things: 1) Re-enforces their loyalty because they see more of you and; 2) If they are here so too are others that you want to reach, engage and turn into customers.
Three simple steps to get yourself aligned with your current customer so you can build your business through retention and recruitment.