This past week Twitter celebrated its 10th Birthday. That caused lots of people to Tweet "Happy Birthday" and wonder, "Gosh, how long have I been using the 140 character platform?" Me too.
So, I looked. I joined as @MichaelLibbie on July 15, 2008. Since then I've posted over 39,000 Tweets and interacted with thousands of people and businesses.
I'm not sure what you might consider an expert to be but, I'll suggest to you that with nearly eight years of experience, thousands of messages and giving dozens of presentations on the power of Twitter and Social Media...maybe I get it.
That's why, when I look at the Twitter Feeds of businesses and individuals and see how anemic their attempt is, I often suggest, "Just shut it down, you are doing more harm that good."
That was my suggestion to a former social media client who decided they knew better and said, "We'll just take over the posting duties. I think we've got an intern or some young people here that can get the job done."
Right... I looked. Had to...it was the 10th Birthday of Twitter and I was wondering how far they have come over the past several months. Crickets.
So here is my social media marketing tip for you and your business. If you've decided to use social media (Facebook, Twitter, Blogging, Instagram, Pinterest, Snapchat, LinkedIn etc.) but you're not doing it....just shut it down. Stop because it ain't working and you are doing more harm to your brand than good. If you don't have a strategic goal. If you don't have a social media marketing plan. If you don't know....just stop. Or admit that you don't know and find some help.
But, what do I know...