Go ahead, check your Facebook Business Page, I can wait. Notice how many folks your most recent post...REACHED? So, what does that mean? Perhaps, not what you think. "Reach" simply means how many people saw your post. Saw it. Like in, "Oh, there it is." and nothing else. It does not measure how many people read the post. It does not measure how many people clicked on the post extension. It simple means how many people saw your post.
So, why bring this up? We take the long-form business interviews that are done each day of our broadcast and post them on several social media channels. Twitter, Facebook, LinkedIn and we always use a Bitly Link. Bitly shortens the URL of our broadcast interview and then keeps track on how many people click on the link to access the podcast. Here is a link to Bitly so you can use this technology. Bitly also lets you know where folks are coming from. A website? Twitter? Facebook? LinkedIn?
The number of Facebook "Reaches" is nowhere close to the number of folks who actually clicked on the link to listen. There may be 500 people whom we "reached" but only 50 of those folks actually took the time to click through to listen to the information from the interview.
I'm telling you all of this so that you can better understand that "Reach" does not equal "Action". Some people that I know get all excited because their post "Reached" 200 people and they often think that, somehow, means "Action". It does not...but there are ways to increase the "action" on your Facebook Page. That story coming up.
And, you're welcome!