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April 2016
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June 2016

Please People - Go Mobile for Business

Last week I was traveling through Hartsfield-Jackson Atlanta International Airport (fit THAT on a business card!) and down one of the concourses I found something called Minute Suites.They Minute Suites are private suites that travelers can rent by the hour so you can catch up on much needed sleep, have a meeting, do some work...you get it. Really nice idea and something that international travelers have seen for some time.

I wanted to learn more and, because I was traveling, I used my phone to dial up their website.

This is where the story gets difficult. Above you'll catch a screen shot of their website that popped up on my phone. Notice that it's not mobile friendly. To even attempt to read anything about the company you've got to "pinch and stretch" the screen.  

I took a moment and shot off a quick Tweet to @MinuteSuites complementing the idea and suggesting they might want to go mobile...because, and here is the irony...they are trying to reach travelers who are working their mobile devices but the company is making it difficult for consumers to engage.

Minute Suites TwitterI did get a reply and here it is: 

Kudos for the fast social media turn but what the heck is the Mind Body App? I don't want to know I just want to connect...mobile.

My message is not to be mean...but your lesson, if you are still with me is this: You MUST know your consumer base and how they connect with your product/service and then do everything you can to boost their ability to engage you.

It matters...

Thanks for reading and, as always, dive in if you've got a comment.

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Too Old for Social Media?

It happens all the time. Most recently I was at The Island Coffee Haus on Anna Maria Island (If Vacation 2016 crop useyou have not been, you must go!). I was working on The Business News Hour and using their Wi-Fi. I thought I'd shout out on Twitter and asked the owner what their handle was. She told me they didn't have one, yet, but they had Facebook and just started using Instagram. "We really need to get on Twitter but I don't know how."

I said, "Hey, no problem. If you want I can set it up for you and then link it to your Instagram account."  She said, "You know about social media?? I'm impressed that you keep up on that stuff."

It's the gray hair...

I mentioned that social media is just one of the tools we use for ourselves and our business, "It's what we do." I don't think she believed me...  

Hey, I offered.

Age bias and social media?  Sure. Because the platforms are new folks think the only people who can master the media are young people under 23.  Not so.  How about some updated social media tips?

  • Don't Marry Them - I'm talking about Facebook and Twitter because they are two very different platforms and methods. Tweets are here and gone in a matter of minutes while Facebook Posts linger and the audience isn't the same nor is how you communicate.
  • Blog Often - Beyond the engagement of Twitter, Snapchat, Facebook and Instagram there is the blog. This is an amazing tool to offer people the back-story of your business. Remember blog 3 times a week each week and keep it under 400 words.  Great for SEO by the way.
  • Hashtag Use - If you want to boost engagement check the #Hashtag for your particular industry and use it as well. #Coffee #BusinessLaw #Radio #IaWx (or whatever state) for weather. Find your industry and take part in the conversation. On our Business Broadcast Instagram account we use #CelebrateWorkers and post random shots of people doing their jobs...fun.
  • Communicate - Ask questions, post surveys, ask for input. Remember social media isn't a one-way conversation or your private media outlet for sales.  They call is "social" for a reason.
  • Plan Your Effort - Have a plan for what you are going to share and talk about.
  • Video - Just use it!

Have more? Share!

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Branding By Phone

Between the advertising agency and the daily business news broadcast we answer lots of calls Man Cell Phone
from clients and potential on air guests.  Because we change our outgoing voice mail daily people know that we're paying attention to the messages we receive. (You are doing that...yes?)  
All good...right?

Well, sort of. You see, so many people "think" that everybody has a cell phone for business that they (the caller) feels like they don't have to leave a return phone number with the message. Uhm...no. Some of us still have land-lines and if you want us to call you back...you get the idea.

So, why bring this up?  Because if it's not corporate branding it is personal branding. Take the time and help brand yourself...better.

One more thing.  When giving your phone number in the message slow down a little. You may know your number but we don't. And when you rattle off 13 numbers in less than two seconds we just might miss a digit or two...and we'd hate to have you think we're ignoring you.

Hey, it's the little things...right? 

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Can Local Retail Compete with Amazon?

The information from the report is stunning. According to data compiled by Forrester Research…Amazon.com generated about 60% of total U.S. online sales growth in 2015 far outpacing the Amazon Logo competition.

The report found that the retail giant tallied $23 billion more in U.S. e-commerce sales in 2015 than 2014. Twenty-Three billion...dollars more in sales in just one year.  And that's not all...Forrester forecasts that U.S. e-commerce sales will grow to more than $530 billion by 2020, with more than 206 million shoppers spending money online. 

Is it any wonder that mall anchor stores and big box stores are closing so quickly. We have entered into a new economic reality and one that sends shivers down to spine of every small business retailer in the nation. Or, should it?

You see the report also offers some hope. The report goes on to say more than three-quarters of consumers (78%) say shopping on mobile devices is still hindered by things like slow download times and screen size. Your brick and mortar does not have that issue...right? And your optimized retail website allows people to access YOU with a call or email...from the home screen...right?

Chrissy JensenAnd, the report has several other suggestions on how to stay relevant in this new retail economy: "Retailers should offer unique merchandise and seek out new ways to monetize the business."

Now, if you want a lesson in how to offer unique how to monetize your business to a broader audience go see my friend Chrissy (photo) at Domestica located in Des Moines East Village. In my mind she does this better than just about anybody. Honest...   

 

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