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June 2016
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August 2016

Engage Your Loyal Friends!

I know lots and lots of business owners that have lots and lots of "friends" on their various Friends Selfiesocial media channels yet they often complain they are not seeing sales match the number of people who are following them.

Wanna know why?

Because you have not ASKED for their help.

Follow along on this for a moment. It takes seconds to "Like" a page and maybe...maybe comment... Once done with that task many of your "friends" feel as if their investment is over. And you, and your business, racks up another "Like" which will do little to boost your bottom line.

How do you fix that?

  • Say "Thank You" - Don't ignore new "likes" or "friends" they may have liked your page but without you engaging them with at least a "Thank you!" they have little reason to champion your business;
  • Reward Your Brand Warriors - It doesn't take much to know WHO really helps drive your business. Which of your friends/customers continue to share positive messages about your brand to their friends. Then invite them to enjoy a free SOMETHING as a "thank you" for their help;
  • Have a Party - Want to jump start engagement?  If I had a retail business with hundreds or even thousands of "friends" I would invite the most active of them to the business for a party...just for them. Thank them for their work and give them a simple assignment to keep it up;
  • Personal Friends - Outside of social media you no doubt have friends...you know...folks you know well and often hang out with.  Don't forget them. They already like you so why not ask them to share their thoughts about your business with their friends?  The next gathering where you are together slip them a note with the "ask"...ask them to become brand warriors. Bet they will.

You can do all of this with a little effort that will pay huge rewards. Engage your "Friends" and they will help champion your brand.

You're welcome!

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Share Power and Social Media

Let's say you have a business and somebody, on social media, writes something really positive Facebook Shares Image about what you do. Or, in this case, our Business News Broadcast does a long form interview with a business (Repinned) and following the radio interview we share the broadcast (as we always do) with our guests. 

What YOUR business does next will either extend your voice and market share or...not.

In this case our guests Riana LeJune-Copeland and her husband Justin made the decision to post to their Facebook Page, with some nice wording and then THEIR followers re-posted the link for their friends to see. The result: In less than 22 hours 13 people shared the interview, over 1,800 impressions and the downloads of the interview (because we keep track) was in the hundreds.

No fancy media buy, not a bunch of graphics and near zero cost...other than the time Repinned has spent in building their social media audience.

Three tips for your business"

  • Building Your Audience - In social media audience building takes time and talent. It's not like buying radio, television or print where you attempt to hammer home your message and HOPE somebody buys. This is about sharing and engaging and letting people in on your back-story. It takes time but in the end people actually feel CONNECTED with you and your business. 
  • Sharing Your Story - Why business people have a problem in sharing who and what they are is astounding to us. Hell, you want people to know you and buy stuff from you...right? With social media you have the tools at your fingertips to be able to do that...daily. Get busy.
  • One and Done - This is not about doing a post and walking away. It is about the message and extending the message. Had Riana not been paying attention to her Facebook Feed and simply posted the story would her followers have shared the message?  You must stay in the game...every day.

Done...now go do it. If you don't know how ask for help. There are dozens of social media agencies out there. Pick one or, better yet, learn how to DIY and win.

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It Took This Long...

This is a message of hope to those of you who have not updated your business website or the Update Image internal pages because you "don't have the time".  This week we updated our agency website to show the radio broadcast of Insight on Business the News Hour in the header bar. Three years after we started broadcasting from the Des Moines Radio Group.

Three years...

It's not that we didn't WANT to make the change. It's just that it was a secondary issue...but, in reality it's not. You see when you fail to adjust your home page or internal pages to add new content getting "found" by the search engines is more difficult.  Some tips from "The Procrastinator":

  • Your Blog - If you do a business blog (you do...right?) make sure you tie it to the home page of our website. Why? Because when you are posting you are automatically adding fresh content to your home page. Ask your Web Developer to make it happen;
  • Change Wording - At least twice a month alter the wording on your home page and your "About Us" page. You can keep the same general theme and intent but changing the words around offers fresh content;
  • Stuck? - Sometimes we get so busy or we get stuck on WHAT to write about. Take a few minutes and reflect on what changes have happened to your business. What are you doing that is new, that might be of interest to your customers...then make an adjustment to your wording;
  • Non-Static - The most important thing to remember is that your website should not be a "static brochure". You have the power to adjust images, wording and more. If you don't KNOW how to do that just schedule the changes with your Web Developer. Static is bad...change is...good.

Hope that is helpful. Even we need to be reminded from time to time.  

Thanks for reading!

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