Let's say you have a business and somebody, on social media, writes something really positive about what you do. Or, in this case, our Business News Broadcast does a long form interview with a business (Repinned) and following the radio interview we share the broadcast (as we always do) with our guests.
What YOUR business does next will either extend your voice and market share or...not.
In this case our guests Riana LeJune-Copeland and her husband Justin made the decision to post to their Facebook Page, with some nice wording and then THEIR followers re-posted the link for their friends to see. The result: In less than 22 hours 13 people shared the interview, over 1,800 impressions and the downloads of the interview (because we keep track) was in the hundreds.
No fancy media buy, not a bunch of graphics and near zero cost...other than the time Repinned has spent in building their social media audience.
Three tips for your business"
- Building Your Audience - In social media audience building takes time and talent. It's not like buying radio, television or print where you attempt to hammer home your message and HOPE somebody buys. This is about sharing and engaging and letting people in on your back-story. It takes time but in the end people actually feel CONNECTED with you and your business.
- Sharing Your Story - Why business people have a problem in sharing who and what they are is astounding to us. Hell, you want people to know you and buy stuff from you...right? With social media you have the tools at your fingertips to be able to do that...daily. Get busy.
- One and Done - This is not about doing a post and walking away. It is about the message and extending the message. Had Riana not been paying attention to her Facebook Feed and simply posted the story would her followers have shared the message? You must stay in the game...every day.
Done...now go do it. If you don't know how ask for help. There are dozens of social media agencies out there. Pick one or, better yet, learn how to DIY and win.