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Six Retail Marketing Tips - Small Business Saturday

Snap Out of It...We Have Business to Do

Let me share with you that there are not many people who are as interested in the world of politics more than I. Not the emotional side of politics (though I am) I'm talking about what makes the political world tick and how to better market those issue messages. We have been thorough a bruising primary season and general election season and emotions have been running high. I get that however, we've got work to do, business to accomplish and consumers to satisfy. Men Transfixed

Snap out of it...

Since the election social media has been alive with political nasty. Turn on any talk radio station from NPR to your local News/Talk outlet and it is politics 24/7.  It is hard to focus on business, sales, marketing, advertising and a host of issues that truly impact our daily business life. Hard to focus is we get caught up in the messy business of gloating, blaming and anger management.

But we must move forward because so many people are counting on it.  How do I know you are not? I get to do this daily business news broadcast, Insight on Business the News Hour, and each day we feature two long-form business interviews. That's right, we don't do politics. I've watched the numbers, since the election, on the number of people who are downloading our podcast versions of those interviews and I can share with you they are minimal.

Prior to the election we were humming along with solid numbers of listeners who may have missed the live interview during the broadcast but catch up on them in the podcast. Those numbers are way down.  Because?

Because we are not focused on business. That is troubling. It's not to say that you can't be interested in politics but come on...let's do business. Let's get back to creating opportunity for our employees and our customers.

We've got business to do...