Never Mind We've Got This...
Don't Be Scared

Who Builds Your Brand?

I walked into a Kum & Go, hungry, at 1:00pm on a Sunday and went to the Go Fresh Market area looking for chicken strips. My personal Erich Kum and Go 22 Jan 2017favorite in a pinch. The guy behind the counter saw me checking the offerings and said, "How can I help you?" I told him I was looking for chicken strips but there wasn't any in the case. He says, "If you've got a couple of minutes I can fix those for you."


This isn't a fast food joint where you walk up, look at a menu and make an order. This was Kum & Go a convenience store chain with over 400 stores in eleven states.

I told my new best friend, "Sure, I've got a few minutes." Off Erich went to make it happen. A few minutes later he delivered.

I asked him for a photo and he agreed and I said, "I don't know if you realize this but this is called building a brand and you have just made that happen to the positive."

Know what he told me? "Hey, that's my job and I'm glad I could be of service."


So the question is: Are you hiring folks that can be Brand Warriors for your business or are you just hiring bodies?