Often when talking about our craft of advertising and marketing people nod their head as if they understand what it is that we do. And some folks do get it. But most people don't have a real good idea of what an advertising agency does or what we create. Worse yet many business owners think they already know about marketing and advertising so getting professional help isn't necessary. "I've got this." they may say and go about their business of providing a product or service while "dabbling" in marketing/advertising.
It's sort of like hiring me to roof your house.
Make no mistake I have a house with a roof. I have seen roofers in action. I have even gone so far as to go up on the roof and clear branches and clean gutters. But, I know my limits. I'd be a lousy roofer.
Let me give you an even better example. The house next door to ours is having their roof done. The place is awash with workers stripping the old roof, setting up new plywood and stacking shingles. Busy....busy.
But wait...three years ago the house next door had a roofing job. I know because I heard and saw them struggle through three weeks of work. They were not professionals at their craft and today, a scant three years later, the homeowner is paying, yet again, to have his roof singled.
Get the idea? My neighbor figured he could save some money and hire some kids to come over and do the job. He settled on doing it himself...cheaper and in the end it cost him thousands more.
We don't roof houses, take out gall bladders or do root canals. Our craft is creating words and images that capture the attention of consumers so they will buy more of what our clients make...or provide.
Just a reminder.
Thanks for reading and as always we're interested in your take.
Next up: The Danger of an In House Marketing Department (no, really)