I want to take a few minutes and share with you a branding story that, I'll bet, nobody thinks about but it does have an impact on your brand.
A couple of weeks ago I was at a business centric event/conference for a breakfast and a speaker. Hey...food right? Now, to be sure the buffet wasn't very large but it looked to have some cheesy egg something as the main offering. You could also get some fried potatoes, pastries...you know the regular stuff.
So, I put some of the egg stuff on a plate and went into the dining room. But there hiding in the eggs and cheese was some, I'll bet, really good ham...an Iowa staple.
Here is where it gets interesting. As a Jew I can't eat the egg stuff...two reasons: We don't eat milk and meat together and we, of course don't eat ham. But this has happened many times in the past and it's no big deal. Or is it?
Also in the room were a couple of Vegan folks and two of the people there were Muslim. We get it about the Vegans but you should also know the Muslims are also not permitted to eat pork. Of the 40 people in the room I counted 7 that took a pass on breakfast but had paid the fee.
The thing meeting planners should think about is that in this increasingly diverse country we live in some folks, and the numbers are growing, have different dietary restrictions than say, a decade ago. It is a growing consumer trend.
I made no fuss nor did my other friends but it bears reminding folks that while we celebrate diversity we'd also like to celebrate breaking bread with our fellow conference attendees.
Thanks for reading and, as always, I'd love to hear your take.