- Fresh Web Content - Each time you do a business blog you create fresh content for your website and that is important for what is called Search Engine Optimization so people can find you;
- Owning Your Voice - When you write a business blog you are creating a voice for your business. You can explain in a short and direct manner what you do, how you do it and more. But, remember to break it up and not write "War and Peace";
- You Are Open for Business - If you blog on a regular basis people know that you are still around and still accepting clients and still in business.
It's that last point I'd like to address. This afternoon we were searching for potential news stories and individuals we might interview for Insight on Business the News Hour. We went back into our files a couple of years to see what stories were out there that we thought might be worth a follow up. We found one on care-giving, Alzheimer Disease and aging. Two weeks ago we had a piece on the Alzheimer Tsunami from Iowa Watch we thought a follow up on an old story might make sense.
So, we went to the website for contact information. (There was none. No phone no email...just a form to be filled out if we wanted to reach out.) Next we looked at blog posts to see what might have been new and, really to check and see if this business was still in business. The most recent blog post was authored well over a year ago.
We are now led to believe this company is out of business. No contact information and an outdated blog post. We moved on...and wrote this piece.
It's critical that potential customers/clients be able to reach you and your business quickly so make sure you have contact information available. If you do a business blog and it is part of your website make sure you continue to do so. It doesn't have to be every week (if you are well established) but at least once a month let's us know you are still...open for business.
Thanks for reading!