It may surprise you to know that the QR Code (you know that funny looking image you may have seen on products and print ads) has been around for a very long time. In fact it was developed in Japan back in 1994 to track automobile production.
Over the years we’ve used QR Codes (QR is short for “Quick Response”) for a number of our clients. Pet food clients put QR Codes on their pet food bags that points to short videos about the product, lawn and garden clients do the same. We’ve put QR Codes on shelf tags so shoppers can access short informative videos about what they are looking at.
Sadly, the QR Code fell out of use mostly because businesses that used them didn’t tell consumers what would happen when they scanned the code and, perhaps more importantly, you had to download a QR Code Reader for your smart phone. Many consumers didn’t know that or didn’t want to be bothered.
The QR Code is back and this time it’s due to the help of Apple. If you have an iPhone and you’ve downloaded the recent IOS update you can now go to your camera, point your phone at the QR Code and the camera will recognize it as such and ask you if you want to open the website in your browser. Android phones still have not made this as part of their update but that could be coming in the near future.
Now that QR Codes can be scanned without having a special app watch for more business and marketing applications. Like go ahead and check our our daily business news radio broadcast page.
Go ahead, give it a try!