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Hobby Lobby - A Missed Opportunity - The Horses Mouth

There is a new, sort of, social media trend out there. It's where teens are flocking to Hobby Lobby stores across the country for the Hobby Lobby Challenge. What's going on?  Young people descend on the local craft centric store and then use everything from fake flowers to ferns Hobby Lobby Imageto other items as props to create Twitter, Instagram and Snapchat images. They then challenge friends and family to take up the challenge and do the same.  Cool?

Nope, Hobby Lobby staff and workers don't like it. In fact many store employees have used social media to rail against the trend.

They complain that they have to clean up and fix the shelves that some might disturb.

But..what it... What if Hobby Lobby embraced the trend, no matter how short lived. Think of the free publicity!  Hobby Lobby could:

  • Welcome teens to their store and encourage them to use their products as prop for social media posts;
  • The company could then actually re-tweet or share those images to connect with a youthful demographic;
  • Hobby Lobby could, in just a few weeks, ditch the "old school" label and become (sort of) cool...even for a short time.

What a missed opportunity. Any idea what some companies might pay to have their name shared across thousands, if not millions, of images sent to a demographic that may not mean anything today...but how about tomorrow.

It's a gift.

But then there is that horses mouth...