It's 7AM on Sunday and I'm in the office writting "GREAT to Meet YOU!" notes to roughly one-hundred people I met last Friday during the 16th Annual Midwest Speakers Bureau Speakers Showcase and Iowa Meetings Expo.
Yep, I could have sent an email but that's not my brand besides, I'd rather not be deleted with a push of a button.
Sure, it's pretty old school but there is something about sitting down and writing words on a piece of paper that links us...better than LinkedIn:
- Time - It's valuable and taking time to write to your customers/clients and new friends is an investment in branding;
- Personal - Sure you can personalize your email but why not take the extra step and communicate something special;
- Memorable - So few people write words on paper anymore that it's highly likely this "note" will at least get noticed and, perhaps, sit on a desk for a day or so.
Shameless self promotion? No, taking the time to write also allows us a chance to reflect on exactly what we are doing...adding value to a brief meeting that, when action is taken, benefits the writer and the reader.
So, what do you think?