Let's Start A Media Company!

Thought I'd share something I head recently about advertising, marketing and the media. If Media Signyou've ever wondered if you could compete with "media giants" now is the time to act. And you have the power. Ready?

So you are in business and I come to you and say, "Hey, let's you and I start a media company!" No doubt you would wonder what I was drinking and might come back with, "A media company? Are you crazy?  That would cost a fortune!"

Maybe...and maybe not. If you've got seven minutes have a listen. I think you'll get it!

 

Thanks for reading and listening!

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Social Media Marketing in Northern Iowa

I'm honored to have been asked to be part of this amazing group of  NIACC Oct 2015 Two Use
professional marketers who will do a full day event about Social Media Marketing for Business.  I'll post a link to the registration page toward the end of this post.

Here's the deal: As a business person you've been told "Social media is free and everybody should use it." That, my friends is a lie. Social Media Marketing is not free it takes time and talent. That being the case why not attend a session where some of the best professionals in marketing will share their tips, suggestions and demonstrate what works...and what needs work. Here's more:

 

If you are in business you want to add more to the bottom line...while engaging consumers with your story.  Spend some time with us on 24 October at NIACC during the Midwest Social Media Summit! Here is that registration link.

Seek...answers.

Thanks for reading, watching coming by!

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Turning a Blind Eye...

Have you ever been so enamored with one or two forms of media Woman Blind Eyeadvertising that you turn a "blind eye" to everything else? Hey, you're not alone. That's why, years ago, we made the decision to listen to all the pitches we got from advertising folks. You never know when you might hit on the "silver bullet".

So, let's talk about an ancient advertising vehicle that you may dismiss because, heck, that "social media stuff" is new, flashy and..."free"! (Well, not really but you know what I mean.)

So, let's talk radio.

What? "Boring old radio?", "Nobody actually listens to radio anymore." "I only listen to satellite radio!" I've heard them all and never mind that, according to the Pew Research Center on Journalism and Media"Traditional AM/FM radio, meanwhile, continues to reach the overwhelming majority of the American public – 91% of Americans ages 12 and older had listened in the week before they were surveyed in 2014."

Yeah, never mind.

Chuck Meford MPL Talking Two 3 march 2015The issue isn't that "nobody listens" to AM/FM radio the issue is that you don't know how to advertise on radio and you won't listen to people who know the business. So, rather than seek the answers, rather than ask the question, rather than do the work...you turn a blind eye toward radio.

So, let me make this really easy for you. And if it seems like I'm shilling...well fine...but it's because I believe this might help your business.

On the 3rd of November, here in Des Moines, a fellow by the name of Chuck Mefford is presenting a FREE seminar on branding and radio. Chuck isn't some "fly-by-night" huckster he's got years and years of success in Chuck Mefford Book helping big and small corporations focus on their brand and their brand message with a focus on increasing sales. (Because that's the real measurement.)

Here is a link to the Des Moines Radio Group Registration Page and NOPE they are not paying me, they did not ask me, they don't even know I wrote this (until now). If you need more proof here is a link to Brands Formation the Chuck Mefford company. (Don't let the BIG NAMES scare you..radio is still affordable!)

Your cost to attend?  A little time.  And, if you tell me, "Michael, I've been to these free radio seminars before and they don't work!" I'll tell you that the reason they don't work is that you didn't work the system.

Does that mean "print is dead"? Nope but that comes later.

Thanks for reading! 

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Timing Is Everything...Almost

For those of you who follow our work you know that our advertising agency is the fuel that powers the only hour-long business news broadcast in the region, Insight on Business the News Hour.  To that end we do a IOB Newsletter Sept 2015
weekly email newsletter using My Emma.  That newsletter takes a peek our business interviews of the prior week and then lists our our studio guests for the upcoming week.  

The open rate for the newsletter runs about 30% and the click-through rate (people clicking on various linked podcasts, urls, etc.) runs about 8%.  As the industry goes we're pretty much ahead of the curve.

When we send it out on time.

The newsletter goes out each Monday morning just prior to 9AM. This past week we had some "issues" and did not get it out until the afternoon. The result was dramatic

  • The Open Rate dropped to 25%
  • The Click-Through Rate dropped to 4.6%

Some other interesting aspects of newsletter metrics:

  • Engagement - Those individuals whom we interview that have a strong social media presence receive the most clicks;
  • Sharing - Social Media Natives will also share the content more quickly;
  • Gender - Women tend to open more of the podcasts than men;
  • Images Matter - When we post an image of a sponsor vs. their logo the image receives many more clicks. 

We've been at this for over two years and the numbers are pretty consistent.  We thought we'd share with you just in case you are considering some newsletter marketing.

Thanks for reading!

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The Restaurant Industry - Needs a New Brand

There's some major trouble brewing in the restaurant industry and it's Servergoing to take some time to get it fixed. Let me set this up for you...here in the Des Moines Metro there isn't a week that goes by where we don't learn of yet another restaurant opening its doors.  While that may seem like progress there is something else going on: No workers.

I know of two owners who have put restaurant openings on hold because they cannot find help.  There is a lack of servers, cooks, chefs, dishwashers...and those two owners know the market.

Meanwhile corporations are draining the market dry.  After all...Hy-Vee might pay a lower salary for cooks...but they offer benefits.

If it is true that consumers control the brand then the restaurant industry needs to up their game and share with consumers what a great career food service can be. But it is going to take time and money.

In Europe a server is more highly treasured than a banker or attorney. Why? Because the industry there has built a brand on high quality, low turnover and knowledge.  Servers in Europe are...professional. Here they are often looked down on.

I've been told that the Iowa Restaurant Association has a plan to move this forward...they can't start soon enough...we're hungry.

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Are You Free?

Years ago, when we started the advertising agency, I did lots of things for FREEfree.  I still love to meet with people for coffee so they can pitch an idea or a concept but (other than helping out some local chamber types with my public speaking) I quit delivering my work for...free.

If your business is a real business and it counts on you to do what you do...why would you offer your services for free?  Here is what that says about your brand:

  • We are not valuable;
  • What we offer isn't worth it;
  • We're desperate!

Go ahead and help out your local non-profit (once or twice) but other than that being "free" tends to cheapen your brand.

So, what do you think?  Am I right or...just mean?

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Working Together

Every so often we run up on a promotion that we really like, appreciate and Passport USE 2015 hope others pick up make it their own. As many of you know, July can be a slow month in the restaurant business. To boost awareness and business three independently owned fine, European Themed eateries joined together to promote their cuisine through the Gourmet Passport.

Here is how it works: Consumers go to one of the three restaurants, Baru 66 of Windsor Heights, Bistro Montage of Des Moines or The Strudl Haus of Des Moines and order the specialty priced meal designed for the Gourmet Passport. Upon leaving the restaurant your "passport" is stamped. You then make reservations at the next eatery and repeat the process until you have visited all three.

David Enosh MichaelWhen the Gourmet Passport is stamped by each restaurant the diners put
their contact information inside the front cover and leave them with the restaurant owner.  All of the completed "passports" are collected and a drawing is held with the winner receiving a free full course meal for six prepared by Chef David Baruthio, Chef Enosh Kelly and Chef Michael Leo.

Because the promotion runs the entire month of July there is plenty of time to make reservations at each establishment.

Brilliant!  And, yes...we're going! 

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No, Don't Ignore It!

I was having a conversation with a business friend of mine who was railing Man Noiseagainst "these social media sites" that share customer input on their experience.  That would include Yelp, TripAdvisor and yes Facebook and Twitter among others.  He said, "I don't know why they complain on social media how come they don't say something when they are in the store so we can fix it there?"

He has a point but, welcome to the digital age where anything and everything goes.

I asked him what he does when he gets a social media complaint and he said, "I ignore it.  It's just stupid and it will go away."

But, it won't.  There is a way to deal with social media complaints that, as you do it, actually boosts your brand.  Here are some tips:

  • Acknowledge to Goof - If something happened that ticked off a customer don't hide from it.  Use it as a way to show your ability to listen to the customer;
  • Offer to Make It Right - True, some folks just want to play mean but if the complaint is real find a way to fix it and say so. And, don't be afraid to do it publicly;
  • Be Nice - Look, we get it...nothing feels better than to fire off a Tweet or a Facebook Post so you can "get back".  That is until somebody out there copies the post, circulates it and then who looks bad?  Resist the impulse;
  • Use the Moment - While it's true that in the digital age anybody can complain about anything and often stay anonymous.  No matter if it's a "troll" or for real.  Use the moment to help consumers better understand who and what you are really like.

I really liked this piece from Hootsuite and how they used negative comments to re-build:  

 

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Marketing With LinkedIn

Let's talk LinkedIn!  I get it, you have a LinkedIn account because you are Linked In Image Twoin business and, no doubt, you want to sell more of your product or service. So, connecting with market leaders, buyers and others in business just might help you do just that.  Except it ain't happening.  

Let me see if I can help with some tips to enhance your LinkedIn success:

  • Your Photo - Perhaps it's just me but I don't accept LinkedIn connection requests unless there is a photo attached.  We figure that if you don't want folks to see you...you really are not serious about doing business.
  • Post Something Original - Look, I get it...it's easier for you to post stuff other people write that you find interesting.  However, what we want to know is what YOU THINK. Take some time and start posting your thoughts about your business silo. I know you've got an opinion.
  • Your Profile - Make sure it is complete. You are on LinkedIn to make connections but if I click on your profile and there is no way to connect with you...why are you here?  Take the time and give me contact info.
  • Share Posts - Once you start to master your own posting share others and make a comment. Tell us what you think vs. just posting a link. Thinking is a good thing.
  • Visit Often - Make it a habit to check into LinkedIn a couple of times a day. Scroll through your feed and engage.
  • Like Stuff - Your connections post photos, updates, blog posts, job news...make it your "job" to like and comment on them.  Folks like to know that other folks notice.
  • Recommendations - I have to be honest.  I've been prompted often to offer recommendations for various talents but rarely do. Why? Sometimes I don't honestly KNOW if the person is an expert on XYZ. At the same time, don't be afraid to ask your clients and friends for a recommendation. They know you...and your work. Go for it.

I was just like many of you...I didn't "work" LinkedIn.  Over the past two months I have and I have seen engagements increase by 50%.  Like everything else in the social space it takes work.

Honest, just want to help!  Now, head to your LinkedIn account and get busy with it. 

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We Do Voodoo...

Not really, but it sometimes seems that way.  Our craft is advertising and Voodoo Imagemarketing; getting more people to know who you are and then purchase your product or service.  How?  By creating well crafted advertising and marketing plans. We don't do what you do...we do...voodoo. We even tell folks that we do it. Have a listen: 

Insight Advertising VooDoo March 2015

Look, if you're happy with the return on your advertising dollars stick with it. But, if you would like to increase your ROI let's talk.  We'll share with you marketing methods, why they work, what we think you should do and how you can measure success.

We're Insight Advertising, Marketing and Communications a full service advertising agency.  Let us do some voodoo for you...too.