Is It The Content or Something Else?

We're now in our fourth year of reporting the business news of the nation, region and the IOB_podcastv2 Greater Des Moines Metro during Insight on Business the News Hour. Each weekday starting at 5:05pm we take to the air on AM-940, FM-104.5 and in HD at 103.3 HD2 and report the business news of the day, what the market did and why and then conduct two long-form business interviews with startups to established corporations. To date we've conducted over 1,500 of those interviews with nearly 147,000 downloads on just one of our podcast pages, Podbean. You can see that here.

That's the history.

And we've noticed something that should be of interest to those of you attempting to extend your voice with social media.  

Social media experts tell us that "content is king". If you produce good and valuable content people will notice and engage. We think that's true as long as the content is about cats or food. Business? Not so much. The vast consumer population could care less about how to grow, maintain, start and stay in business.

Or wait...might it be something else?

We watch, very carefully, the download and listening numbers as they appear on iTunes and Podbean. We also follow the data on Bitly and we've noticed that those business people and businesses who join us for an interview and then share their story along several social media Man Megaphonechannels gain a big advantage. In other words they are not keeping their story...secret or to themselves they are telling the world and it matters.

And, if those businesses or business people carry their message forward for several days/weeks their download numbers explode. Sure we're there carrying the water as well but when the organic tweets and Facebook posts and LinkedIn posts happen more than once...it extends their voice so much further.

There is a valuable lesson here: Social Media is not a "one-and-done" effort. Think of it this way, if you got a new job or you're about to get married or you've just closed a huge deal... would you tell just one person?  No. You would repeat that story several times over the life of the news.

It's the same thing here. The very same thing. Content does matter but so too does properly sharing that content.

Your turn!

6a00d83452534069e201a3fd12f548970b-800wi

 

 

 


Don't Be Scared

We just started the fourth year of Insight on Business the News Hour. For those of you who are not familiar with the concept it is the only IOB_RGB web 1daily (M-F), hour long business news broadcast in the Midwest. OK, WBBM in Chicago has a business broadcast but nobody else that we could find. We're on AM-940, FM-104.5 and in HD at 103.3 HD2 out of the Des Moines Radio Group.

The format pf the broadcast is pretty simple we offer up the daily business news from the nation, region and the Greater Des Moines Metro. We do the markets and then two long-form business interviews with established businesses to startups. Each interview segment runs 12 -15 minutes.

And, nope, we don't charge these businesses to come in and tell their story. Otherwise it wouldn't be...news.

The biggest obstacle we have is not finding sponsors. It's not writing and delivering the news. The biggest obstacle is getting guests to come on the broadcast to tell their story. No kidding. We give these businesses $1,000 worth of on-air broadcast time, social media boosts and give them the photos we take in studio along with the mp3 so they can use it in their marketing effort time. You would think that business people would grab the opportunity to share their story but, sadly it's like pulling teeth.

Man Stressed
I moan about this from time to time and this week a client of our advertising agency said, "Michael, the reason they don't want to go on the air is because they are scared."

He's right. I get it that more people fear public speaking than death but really? We're offering an opportunity and so few take it.

I'm not complaining but I am hoping some of you will read this and consider that our goal is not to make you uncomfortable but to boost your brand and build awareness of what you do. It's called positive press.

So, when we call and leave a message...call us back? We would, honestly, love to help you tell your story.

 


Snap Out of It...We Have Business to Do

Let me share with you that there are not many people who are as interested in the world of politics more than I. Not the emotional side of politics (though I am) I'm talking about what makes the political world tick and how to better market those issue messages. We have been thorough a bruising primary season and general election season and emotions have been running high. I get that however, we've got work to do, business to accomplish and consumers to satisfy. Men Transfixed

Snap out of it...

Since the election social media has been alive with political nasty. Turn on any talk radio station from NPR to your local News/Talk outlet and it is politics 24/7.  It is hard to focus on business, sales, marketing, advertising and a host of issues that truly impact our daily business life. Hard to focus is we get caught up in the messy business of gloating, blaming and anger management.

But we must move forward because so many people are counting on it.  How do I know you are not? I get to do this daily business news broadcast, Insight on Business the News Hour, and each day we feature two long-form business interviews. That's right, we don't do politics. I've watched the numbers, since the election, on the number of people who are downloading our podcast versions of those interviews and I can share with you they are minimal.

Prior to the election we were humming along with solid numbers of listeners who may have missed the live interview during the broadcast but catch up on them in the podcast. Those numbers are way down.  Because?

Because we are not focused on business. That is troubling. It's not to say that you can't be interested in politics but come on...let's do business. Let's get back to creating opportunity for our employees and our customers.

We've got business to do... 

6a00d83452534069e20120a53db1ed970b-800wi


Blue Tomato Moves to Prime Land & Sea

Sara Hill and Chef David Baruthio have announced the re-location of the Blue Tomato Kitchen menu as an addition to the newly remodeled Davod Head ShotPrime Land & Sea at 1261 8th Street in West Des Moines. The menu move will allow Prime Land & Sea to be open for lunch starting on November 1st as well as increase the menu offerings of pasta, pizza and sandwiches to go along with the existing steak and seafood fare.

“There is going to be some major re-development at the corner of 63rd and Grand in West Des Moines and our lease would not have been renewed,” said Chef Baruthio. “We have wanted to expand our hours and offer lunch at Prime as well as increase our menu choices so this was not a difficult decision.  With this move our Blue Tomato customers will now have a full bar, an expanded wine list and we are making our own fresh mozzarella cheese on site. We will be offering more selection, more parking, more unique meals in a superior family friendly location. The Blue Tomato isn’t really going away and in 2017 we hope to revive that counter concept in yet another location.”

Baruthio says the price point for lunch and new dinner offerings will be very approachable and match those of the Blue Tomato Kitchen. And, because of the extensive remodeling of Prime there is a larger kitchen and equipment that will improve things like the pizza crust and other offerings. Following dinner on Saturday the 29th the Blue Tomato staff will begin to move familiar décor to Prime on 8th Street and be ready to serve lunch on Tuesday, November 1st at 11am.


Can Local Retail Compete with Amazon?

The information from the report is stunning. According to data compiled by Forrester Research…Amazon.com generated about 60% of total U.S. online sales growth in 2015 far outpacing the Amazon Logo competition.

The report found that the retail giant tallied $23 billion more in U.S. e-commerce sales in 2015 than 2014. Twenty-Three billion...dollars more in sales in just one year.  And that's not all...Forrester forecasts that U.S. e-commerce sales will grow to more than $530 billion by 2020, with more than 206 million shoppers spending money online. 

Is it any wonder that mall anchor stores and big box stores are closing so quickly. We have entered into a new economic reality and one that sends shivers down to spine of every small business retailer in the nation. Or, should it?

You see the report also offers some hope. The report goes on to say more than three-quarters of consumers (78%) say shopping on mobile devices is still hindered by things like slow download times and screen size. Your brick and mortar does not have that issue...right? And your optimized retail website allows people to access YOU with a call or email...from the home screen...right?

Chrissy JensenAnd, the report has several other suggestions on how to stay relevant in this new retail economy: "Retailers should offer unique merchandise and seek out new ways to monetize the business."

Now, if you want a lesson in how to offer unique how to monetize your business to a broader audience go see my friend Chrissy (photo) at Domestica located in Des Moines East Village. In my mind she does this better than just about anybody. Honest...   

 

6a00d83452534069e201a3fd12f548970b-800wi


The Friday Wrap - Insight on Business the News Hour

Each Friday we offer up the Friday Wrap a review of our long-form broadcast interviews just in IOB_podcastv2 case you missed one.  The Business News Hour, a product of Insight Advertising, Marketing & Communications, is the only hour-long, M-F business news broadcast in the Midwest.  If you want to listen in, live, you can catch the broadcast at 5:05PM on AM-940, FM-104.5 or in HD at FM 103.3 HD2.

Here is a review of our guests this past week. You can click on the player or on the highlighted name of our guest to listen.

Over the past several months two local shopping malls, Merle Hay Mall in Des Moines and Valley West Mall in West Des Moines have requested that bus service be removed from their property. Here from DART is Amanda Wanke. We asked about that and more.

She joins us each Monday with her list of top networking events in the Des Moines Metro and Laura Kinnard has a bunch to share...

A month ago the INS Family of companies launched their new name and brand Aureon. At the time we talked about it with Ron Keller the President/CEO of Aureon. We caught up with Ned Flynn to check on the progress.

Our Small Business Spotlight shines on Jen Childress is the founder of JenSpiration a health and fitness studio and she makes house calls.

Our guest is one of the Tero International trainers, Trish Baumhover. She shares some thoughts about how sales people can really connect with customers and close a sale that makes both the buyer and seller pleased with the transaction. And, the best news this is all trainable.

Well over 400 people were in Des Moines for the Third Annual Global Insurance Symposium. To talk about the impact of insurance on Central Iowa we have Jay Byers of the Greater Des Moines Partnership break it down for us...

With us is international designer Annie Sloan who is the head-liner for the 6th Annual Spring Junk Jubilee. She is spending several days at the Iowa State Fair Grounds teaching and sharing chalk paint secrets.

We visit with Joy and Kevin Peterson from Peterson Holistic Services that celebrated their open house at their Windsor Heights location.  Holistic services are becoming more mainstream. We ask about that and more.

Our guest is Mike Fellers a friend of the Broadcast who counts on public transportation to get from one place to another. However the recent decision by Valley West Mall has put Mike and others who may be disabled in a bind. It's always somebody else...until it's somebody you know.

Thanks for reading and listening!  Catch the broadcast Weekdays at 5:05PM


Iowa Broadcast News Association and Thank You

Many of you know that Insight Advertising, Marketing & Communications is the "Fuel that IOB_RGBPowers" Insight on Business the News Hour. Three years ago we hoped the broadcast would become a daily creditable source of business news.  The program is pretty straight forward: Each day we cover the business news headlines of the nation, region and the Greater Des Moines Metro. We offer up a Wall Street Report and go behind the numbers and share why the markets did what they did. And, we present long-form business interviews with established business leaders to startups.  Each weekday starting at 5:05PM on AM-940, FM-104.5 and in HD at 103.3 HD2 all housed at The Des Moines Radio Group.

Last week the Business News Hour was honored with three awards from the Iowa Broadcast News Association in the large market category:

  • Second Place for Best Feature - "Puppy Mills in Iowa"
  • Honorable Mention - Public Affairs - "Housing/Transportation in Des Moines"
  • Second Place for Best Large Market Newscast in Iowa

It's one thing to be recognized by friends, family and the general public and we are grateful.
When our broadcast news peers also take note and then offer their congratulations...well, that's really special and all of us who take on this effort are grateful.  Here are the people that help make the Business News Hour happen each afternoon:

  • Producers - Tyler Hackenmiller - Dustin Halderson - Jerry Lee
  • Voice Work - Jimmy Olson
  • Program Director - Mark McDowell
  • Des Moines Radio Group - Jeff Delvoux - Mary Sayre
  • Laura Kinnard - Our Social Media/Networking Contributor
  • Sheryl Tessier - Our "Friday Fun" Contributor - Hey, it's Friday
  • Original Music - James Goodlett - Jam Good Productions

A special thank you to the regular sponsors of the Business News Hour that make all of this possible. They believed, early, there was a place for non-toxic talk radio in the Midwest. We are grateful for their vision.

Thank you all!


Bad Public Relations is Bad Branding

If the numbers are any indication shopping malls in the United States are becoming extinct. Overwhelmed According to Green Street Advisers, a real estate and REIT analytic firm 15% of US malls will fail and be converted into non-retail space in the next ten years. In 15 - 20 years retail consultants say that as many as half of the current malls in this country will fail...unless your anchor is a very upscale store.

With that kind of future one would think malls would be trying to find a way to offer a kind and welcoming face to the public. One would think.

Last year Merle Hay Mall became the first to demand that the Des Moines Area Regional Transit Authority (DART) move their bus stop off their property. DART says they tried to negotiate something with mall owners but, in the end failed. (They tell me they are still open for negotiation.)

Valley West LogoThen last week management at Valley West Mall in West Des Moines sent a letter to DART telling them they would have to move their bus stop off mall property. In a Des Moines Register piece this past weekend mall management, I suspect Paul Stender, says the current bus stop has "overwhelmed the retail center with buses and riders". DART has told me they continue to reach out to Valley West Mall to compromise.

Internal statistics from DART suggest that 75% of the riders to Valley West Mall are employees or shoppers and 25% are seeking to transfer to a different bus.

But, the mall is "overwhelmed".

Here, in all its glory is exactly the wrong way to brand...anything.  Get into a very public pissing match with an agency that serves, often, handicapped individuals, poor folks who can't afford a car and employees who are stuck at a retail minimum wage jobs.

Nice going...and now, on Facebook, there is an ever growing number of people who are offering to ease the crowding at Valley West Mall through a boycott.

Let's return to the first paragraph. Malls are in enough trouble and, for the life of me, I can't understand why they would wish to hurry their demise. One of my favorite stores is Von Maur. How favorite? When I pull out my Petersen Harned & Von Maur credit card I got back in 1982 employees tend to oooh and ahhh and say, "My, you have been with us for a very long time". I suspect, if I want to continue shopping there, it may have to be on-line. On-line shopping....the other reason malls are floundering.

Thanks for reading.

6a00d83452534069e201a3fd12f548970b-800wi

 


The Business News Hour - Friday Wrap

Our ad agency is the fuel that powers Insight on Business the News Hour. It's the only IOB_podcastv2 TuneIndaily, hour-long business news broadcast in the Midwest. (No, really...we checked.) It airs Monday - Friday starting at 5:05PM on AM-940, FM-104.5 and (if you are really cool) in HD at 103.3 HD2. While we don't record and save the news and markets (that could get old....) we do save the long-form business interviews.

Also, we've been informed by the Iowa Broadcast News Association that the Business News Hour is now the Award Winning Business News Hour. We'll be picking up that honor this weekend in Waterloo at their Annual Convention. Thank you all..

Our long-form business interviews from this past week are below. You can click on the name of our guest or on the player to catch the interview.

He is the master of events. Meet our friend Beau Fodor who has, for years, put his special touch on event after event. From small gatherings to Iowa's Gay Wedding Planner to the man behind the Bollywood Ball. His company, Panache Points continues to adapt and grow.

 She's back...and each Monday Laura Kinnard joins us to share her top networking opportunities that are available here in the Des Moines Metro and we end up with a quick Social Media Tip...for business. This time we talk about content...what to share.

It's an interesting family business that's been around for generations. Mike Wells joins us to talk about the beginnings of Wells Blue Bunny, where the name came from and what's this re-branding they've been involved with? We also talk about the Iowa Business Council and what that means for Iowa and Iowa businesses.

Last month Thomas Kutz an attorney with the Kreamer Law Firm of West Des Moines attended South by Southwest (SXSW) in Austin, Texas. We were interested in why he attended, what his impression of the event was and what people there thought about Iowa. We talk music, business and impressions.

For over 70 years Woodard Hearing has been assisting people correct their hearing loss. Sure the technology has changed but, according to owner Diana Kautzky, the careful care of their patients has not. Our Small Business Spotlight shines on Woodard Hearing and their special event coming up soon. 

We love startups and today we learn about Servons from co-founder Steve Schott. Servons helps non-profits not only track volunteer hours but also serves as a way to reward and keep volunteers engaged. How does it all work?

The program is called Embrace Aging and it is a series of educational conversations on healthy aging in Iowa. The upcoming session is called Managing Chronic Diseases. The event is scheduled for 26 April at Drake University, Olmsted Center. With us is Dr. Yogesh Shah a geriatric specialist from Des Moines University and Kent Zimmerman from the Calvin Community of Des Moines. A deep conversation about health issues and outcomes.

Over the past several months two local shopping malls, Merle Hay Mall in Des Moines and Valley West Mall in West Des Moines have requested that bus service be removed from their property. Is it safety, congestion or something else that is driving these decisions?  In a written response from Kris Walter of the Merle Hay Mall we are told it was because Des Moines Area Regional Transit (DART) was misusing the drop-off area and causing congestion. We asked DART about that and more. With us is Amanda Wanke the Communications Officer for DART.

Thanks for reading & listening! Catch you tonight at 5:05 for the Business News Hour!

 


The Business News Hour - Friday Wrap

Our ad agency is the fuel that powers Insight on Business the News Hour. It's the only daily, IOB_podcastv2hour-long business news broadcast in the Midwest. (No, really...we checked.) It airs Monday - Friday starting at 5:05PM on AM-940, FM-104.5 and (if you are really cool) in HD at 103.3 HD2. While we don't record and save the news and markets (that could get old....) we do save the long-form business interviews. 

ICYMI here's our guests and what we covered this week. You can click on the name or on the player to listen to the podcast. Easy....no?

No matter if it's a house you own or d duplex you know the headaches of being a landlord. Enter Renters Warehouse of Des Moines. We chat with owner, Brad Neal about what services his company offers, what they do before, during and after the renter is part of your world. An interesting opportunity for many of you who own but hate to manage.

There is no lack of opportunity in Iowa and the association that has been on the front lines for business opportunity here is the Iowa Association of Business and Industry. Here to talk about that and the upcoming conference, "Taking Care of Business" and the Leadership Institute are Emily Schettler and Jessie Stewart.  Listen in! 

Here is a fascinating conversation about our global economy and how, if you have not mastered intercultural skills, you may be falling short. Joining us from Tero International is our friend Deborah Rinner. Join us as we talk about common errors and how you, and your business, can better learn how to become a multi-cultural expert...for business and your personal life. 

Always seeking opportunity Peter Sherinian is in our Small Business Spotlight. A manager for Hensely's Big & Tall Outfitters Peter also has his hand in the Quill Pen and Nib in Valley Junction. Learn more about both of these unique retail outlets in the Des Moines Metro.

When Kristen Hall from KH Mediation joined us several weeks ago she touched on collaborative divorce a way to tamp down the frustration and anger while going through the process. Perhaps this is something you need to hear or pass on to people you know.  Have a listen! 

He's spent nearly three decades in the hospitality industry and currently serves as the Director of Sales at the Holiday Inn and Suites based on Merle Hay Mall in Des Moines. We talk with Troy Thompson about the changes in the industry, what he does to help meeting planners and more. Listen in: 

His passion is movies and when he's not working he's going to movies and then writing reviews on McMovie Review a blog about his thoughts on movies and entertainment. We talk with Eric McComb about movie trends and more: 

Our guest is Chris Verlengia from Wellmark Blue Cross/Blue Shield the backbone of The Grand Blue Mile that comes back on 26 April. We talk about the Wellmark brand, the reason they sponsor the event and how the company gives back to the community. 

In addition to our special guests each Monday we feature our Networking/Social Media Contributor Laura Kinnard with networking picks and social media tips for business and each Friday we end with our Friday Fun Contributor Sheryl Tessier from Eat, Play, Love Des Moines and her top picks of "Stuff to DO in the Metro".

Thanks for reading and catch you tonight at 5:05 for the Business News Hour...