Part of what we do is create packaging for our clients. Yep, it's
advertising agencies who design the stuff on the shelves and there is a real science in what goes on labels, cans, bottles and packages. When we see things we think to ourselves, "Hmmm...wonder what that cost the client?" In addition, we notice some subtle differences/changes that seem to match up with what consumers are requesting or at least think they are requesting.
For example, here is a can of Miller Lite made for the brewer by Ball. Bet you didn't know the old 'Ball Jar Folks" were doing this. (In fact, they no longer manufacture the glass jars.) The company is the largest manufacturer of recyclable beverage cans...in the world. (Go ahead and click on the image to enlarge) We wondered, out loud, what the cost was to private label with the Iowa Speedway on a national brand. Talk about regional marketing. Pretty cool how Rusty and the folks teamed up with Miller to push both brands to a loyal consumer group and hook them as a major sponsor.
And then there was this from our friends at Frito-Lay. While the front of the Fritos package is pretty normal there are a couple of interesting points on the back panel.
The corn is a nice "natural" touch and then check out the "Made With All Natural Oil" the wording along with the colors are all meant to scream..."Hey, it's OK to eat this stuff! Honest."
Then, there is something else about the back panel that caught our eye. Just above the UPC is "Where we live!". Notice the wording. It's not "Contact the Corporate Office Here!" but softer and more...human. The addition of the barn cutout is also on purpose...
Packaging is an interesting science and something that our team enjoys as much from the design aspect as the consumer psychology side of the business.
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