Yesterday I had the pleasure of addressing 40 leaders from the world of
tourism in Central Iowa. The program was 5 in Twenty-Four "Five things any business can do in 24 hours to maximize its brand." These are all low cost to no cost proven methods of marketing. And, yes, they work.
When I got to the part regarding social media and asked how many in the audience had incorporated a blog into their marketing strategy seven hands went up. Seven out of forty.
There is work to be done and here are four solid reasons why blogging should be one of your marketing tools:
- Blogging Gives You "Voice": Sure you have a website but what is your "back-story"? What nuggets can you share with visitors poking around on the Internet that will drive traffic back to you? We think...plenty.
- Blogging Offers Another "Touch Point": Again, you should want to maximixe the ways in which you reach out to consumers. A well crafted blog does just that.
- Blogging - A Quick Alternative: We get it. Changing your website two or three times a week is a pain. However, creating a blog that tells the story only you can tell is quick, easy and interactive.
- Blogging Improves Your Skills: You have a story to tell and by sitting down and sharing those stories you will improve your story-telling skills. And, remember, people react to...stories.
Thank you, Central Iowa Tourism Region for your warm reception!
If your business, for profit or non-profit, isn't incorporating a blog into your marketing efforts you could be missing out on...opportunity. What do you think?
Insight Advertising, Marketing & Communications is a full service advertising agency based in the Des Moines Metro and the fuel that powers Insight on Business, The News Hour. Our Twitter Handle is @InsightADV and our Facebook Page is right here.
Thanks for reading!