The Iowa Wild Hockey Team has done just that and it is...(I'll use it again...) brilliant.
Former hockey clubs had "Dance Teams" made up of very attractive young women who would entertain between periods. When the Iowa Wild came to Des Moines they made a big deal out of being "Family Friendly" and shelved the dance teams then replaced them with high school dancers, high school bands and singing groups from all over the state.
What does that do? More people from outside the Des Moines Metro are introduced to AHL Hockey. More people start to talk about it, share images on social media channels and more butts in the seats because you know Mom and Dad want to see their kid perform in front of thousands.
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