Got a Mobile Strategy?

When we saw the headline in Advertising Age it was stunning: "Even as Mobile Gobbles Up Web Traffic 80% of Companies Don't Have a Long Term Strategy" Man Confused

Let that one sink in for a moment.

And, we're not talking about "Mom and Pop" brands or small business this was a survey among 4,000 seasoned marketers from around the world who admit that 37% of their digital traffic is coming from mobile, up from 31% in two years.

When we talk about mobile traffic here in the United States get this...according to SimilarWeb, 56 percent of traffic to the leading U.S.-based websites was from mobile devices in 2015.

This all poses two very important questions for you and your business:

  • Are You Mobile Friendly - Just yesterday I was directed to a media relations company website that was still not optimized for mobile. They are not alone. Why cut out over half of your potential client base. Get your website mobile friendly this week;
  • What is Your Digital Game - Consumers want to hear from you on their terms and they want to do that wherever they are. Failing to understand digital applications for business is shutting out consumers and that's bad for business.

There are all sorts of folks who can help you adapt to this technology but you need a plan, a starting point. You need to know how and where people are finding you and how they interact with your business. If you don't know...start asking. But, remember, you must replace customers on a regular basis so just because the majority of consumers may now find you outside of mobile...don't bank on that for the future.

There's much to learn and do to remain relevant. Go! 

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Please People - Go Mobile for Business

Last week I was traveling through Hartsfield-Jackson Atlanta International Airport (fit THAT on a business card!) and down one of the concourses I found something called Minute Suites.They Minute Suites are private suites that travelers can rent by the hour so you can catch up on much needed sleep, have a meeting, do some work...you get it. Really nice idea and something that international travelers have seen for some time.

I wanted to learn more and, because I was traveling, I used my phone to dial up their website.

This is where the story gets difficult. Above you'll catch a screen shot of their website that popped up on my phone. Notice that it's not mobile friendly. To even attempt to read anything about the company you've got to "pinch and stretch" the screen.  

I took a moment and shot off a quick Tweet to @MinuteSuites complementing the idea and suggesting they might want to go mobile...because, and here is the irony...they are trying to reach travelers who are working their mobile devices but the company is making it difficult for consumers to engage.

Minute Suites TwitterI did get a reply and here it is: 

Kudos for the fast social media turn but what the heck is the Mind Body App? I don't want to know I just want to connect...mobile.

My message is not to be mean...but your lesson, if you are still with me is this: You MUST know your consumer base and how they connect with your product/service and then do everything you can to boost their ability to engage you.

It matters...

Thanks for reading and, as always, dive in if you've got a comment.

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