Engage Your Loyal Friends!

I know lots and lots of business owners that have lots and lots of "friends" on their various Friends Selfiesocial media channels yet they often complain they are not seeing sales match the number of people who are following them.

Wanna know why?

Because you have not ASKED for their help.

Follow along on this for a moment. It takes seconds to "Like" a page and maybe...maybe comment... Once done with that task many of your "friends" feel as if their investment is over. And you, and your business, racks up another "Like" which will do little to boost your bottom line.

How do you fix that?

  • Say "Thank You" - Don't ignore new "likes" or "friends" they may have liked your page but without you engaging them with at least a "Thank you!" they have little reason to champion your business;
  • Reward Your Brand Warriors - It doesn't take much to know WHO really helps drive your business. Which of your friends/customers continue to share positive messages about your brand to their friends. Then invite them to enjoy a free SOMETHING as a "thank you" for their help;
  • Have a Party - Want to jump start engagement?  If I had a retail business with hundreds or even thousands of "friends" I would invite the most active of them to the business for a party...just for them. Thank them for their work and give them a simple assignment to keep it up;
  • Personal Friends - Outside of social media you no doubt have friends...you know...folks you know well and often hang out with.  Don't forget them. They already like you so why not ask them to share their thoughts about your business with their friends?  The next gathering where you are together slip them a note with the "ask"...ask them to become brand warriors. Bet they will.

You can do all of this with a little effort that will pay huge rewards. Engage your "Friends" and they will help champion your brand.

You're welcome!

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Are You Free?

Years ago, when we started the advertising agency, I did lots of things for FREEfree.  I still love to meet with people for coffee so they can pitch an idea or a concept but (other than helping out some local chamber types with my public speaking) I quit delivering my work for...free.

If your business is a real business and it counts on you to do what you do...why would you offer your services for free?  Here is what that says about your brand:

  • We are not valuable;
  • What we offer isn't worth it;
  • We're desperate!

Go ahead and help out your local non-profit (once or twice) but other than that being "free" tends to cheapen your brand.

So, what do you think?  Am I right or...just mean?

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Networking Groups - So You Are Hoping For....

Over the years I've been asked to become a member of several networking Networking Groupgroups and I've also had the pleasure of speaking at some.  I've declined the invitation to join because, frankly, I've wondered how effective they might be. 

Consider that the hope of a networking group is designed to do business with somebody else in that group. But, if what you are selling is valuable, responsive, established and on target...why would you join?

Last week my friend Jim Connolly posted his thoughts on Networking Groups and I pass it on to you for your consideration.

So are we right or are we all wet?  Maybe a little...damp?  

Go! 

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