Marketing With Original Music

We're pleased to share a new relationship with creative musician and artist James Goodlett. We get it, you have radio or TV ads to produce James Goodlett but you need music that will be new, original and identifiable to your business. We can make that happen. New original music for your online business video, podcast program and more. While many marketers have used royalty free music, which is available, how many other businesses use the same stuff. And...in the end is that music identifiable to your business?

Before we get too far...here is a sampling of some of the music James has created. We think it's top-shelf:

James Goodlett Sample

So, how does it work?  We meet with you to discuss your needs. Learn more about your brand and how you hope to use music to enhance your marketing. Then we'll go to work and produce for you a sampling of original music that you get to review and discuss with your team.

Once we've settled on a theme we'll deliver to you various cuts of different lengths so you can use it across several marketing channels. 

Pretty easy right?

Let's talk soon! 

515-331-3206


The Business News Hour - Friday Wrap

Our ad agency is the fuel that powers Insight on Business the News Hour. It's the only daily, IOB_podcastv2hour-long business news broadcast in the Midwest. (No, really...we checked.) It airs Monday - Friday starting at 5:05PM on AM-940, FM-104.5 and (if you are really cool) in HD at 103.3 HD2. While we don't record and save the news and markets (that could get old....) we do save the long-form business interviews. 

ICYMI here's our guests and what we covered this week. You can click on the name or on the player to listen to the podcast. Easy....no?

No matter if it's a house you own or d duplex you know the headaches of being a landlord. Enter Renters Warehouse of Des Moines. We chat with owner, Brad Neal about what services his company offers, what they do before, during and after the renter is part of your world. An interesting opportunity for many of you who own but hate to manage.

There is no lack of opportunity in Iowa and the association that has been on the front lines for business opportunity here is the Iowa Association of Business and Industry. Here to talk about that and the upcoming conference, "Taking Care of Business" and the Leadership Institute are Emily Schettler and Jessie Stewart.  Listen in! 

Here is a fascinating conversation about our global economy and how, if you have not mastered intercultural skills, you may be falling short. Joining us from Tero International is our friend Deborah Rinner. Join us as we talk about common errors and how you, and your business, can better learn how to become a multi-cultural expert...for business and your personal life. 

Always seeking opportunity Peter Sherinian is in our Small Business Spotlight. A manager for Hensely's Big & Tall Outfitters Peter also has his hand in the Quill Pen and Nib in Valley Junction. Learn more about both of these unique retail outlets in the Des Moines Metro.

When Kristen Hall from KH Mediation joined us several weeks ago she touched on collaborative divorce a way to tamp down the frustration and anger while going through the process. Perhaps this is something you need to hear or pass on to people you know.  Have a listen! 

He's spent nearly three decades in the hospitality industry and currently serves as the Director of Sales at the Holiday Inn and Suites based on Merle Hay Mall in Des Moines. We talk with Troy Thompson about the changes in the industry, what he does to help meeting planners and more. Listen in: 

His passion is movies and when he's not working he's going to movies and then writing reviews on McMovie Review a blog about his thoughts on movies and entertainment. We talk with Eric McComb about movie trends and more: 

Our guest is Chris Verlengia from Wellmark Blue Cross/Blue Shield the backbone of The Grand Blue Mile that comes back on 26 April. We talk about the Wellmark brand, the reason they sponsor the event and how the company gives back to the community. 

In addition to our special guests each Monday we feature our Networking/Social Media Contributor Laura Kinnard with networking picks and social media tips for business and each Friday we end with our Friday Fun Contributor Sheryl Tessier from Eat, Play, Love Des Moines and her top picks of "Stuff to DO in the Metro".

Thanks for reading and catch you tonight at 5:05 for the Business News Hour...

 

 

 

 

 


The Business News Hour - The Friday Wrap

We are the fuel that powers Insight on Business the News Hour. It's the only daily, hour-long IOB_podcastv2 TuneInbusiness news broadcast in the Midwest. (No, really...we checked.) It airs Monday - Friday starting at 5:05PM on AM-940, FM-104.5 and (if you are really cool) in HD at 103.3 HD2. While we don't record and save the news and markets (that could get old....) we do save the long-form business interviews. 

So, in case you missed it...here's who we talked to this past week. If you would like to hear the interview click on the highlighted name or the media player.  Thanks for listening!

Just saying you want to start a business isn't enough.  Today we learn the Who, What and When of a business startup through the help of Thomas Kutz and Sam Kreamer of the Kreamer Law Firm. Lots of great information here that you need to know before you startup that startup. 

There is a program designed to assist children in the nation and here in Central Iowa. It's called Court Appointed Special Advocate or CASA of Iowa and here to explain what it is and how you might help is Jean M. Baker an author and advocate for children. Learn more...now.

Our guests are from Iowa Works of Central Iowa, Edgar Ortiz and Vonni Stewart are in to share with us what Iowa Works does for businesses and for individuals seeking employment or employment skills. We also talk about the event coming up on the 13th in conjunction with the Iowa Wild. Listen in...

It's coming to the Des Moines Metro on April 22 & 23 and to learn more about the Young Entrepreneur Convention we make welcome founder Brandon Adams. What to expect and the "young" does not have an age attached to it...Listen up...Brandon is "stoked".

Just over a year ago Michelle Hanson joined the ReMax Real Estate Concepts Team and said it was the best decision she's made in a very long time. We talk about selling real estate, the drive and ambition it takes to be successful and working alongside her Father-In-Law Lance Hanson. We also squeeze in some conversation about the current housing market in Des Moines. 

In addition to our special guests each Monday we feature our Networking/Social Media Contributor Laura Kinnard with networking picks and social media tips for business and each Friday we end with our Friday Fun Contributor Sheryl Tessier from Eat, Play, Love Des Moines and her top picks of "Stuff to DO in the Metro".

Thanks for reading and catch you tonight at 5:05 for the Business News Hour...


Why Don't They Call?

Two weeks ago I attended a BNI meeting in Urbandale. They tell me it's the largest Business Telephone DustyNetwork International group in the Des Moines Metro. The breakfast meeting was well attended and I knew a great many of the thirty plus people there...I've been around awhile.

When it came my turn to address the group I offered them each a gift. I gave each person the business card for Insight on Business the News Hour and said, "I do the only daily, hour-long business broadcast in the Midwest and I would love for you to call me and let's get you on the air to chat a bit about your business. There is no charge."  

But, I knew they wouldn't call. I've been doing this business broadcast for years. I knew.

Perhaps having the 11,500+ people who listen to the three stations isn't impressive. Perhaps having us hand each guest their own copy of the recorded broadcast, in podcast form, along with the studio photos so they can share their story beyond the broadcast isn't impressive. Perhaps they figure it's "too good to be true" and it's my way of squeezing out a client relationship. Perhaps they just want to do business with each other.

Or they miss the value or they think we to "toxic talk radio" with "gotcha" questions.

I dunno.  Maybe you do.  Maybe you can help me understand why the phone sits there and collects...dust.  I'm really interested. 

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The Business News Hour - The Friday Wrap

Every so often I comment about Insight on Business the News Hour in this blog. The thought IOB_RGBoccurred to us that you might be interested in some of the long-form business interviews we do. You may find valuable the information our guests share with our radio audience. 

For those of you who don't know, The Business News Hour is the only daily, hour-long business news broadcast in the Midwest. It is heard on AM-940, FM-104.5 and in HD at 103.3 HD2. Each day, Monday - Friday starting at 5:05PM, we cover the business news headlines of the Nation, Region and the Greater Des Moines Metro along with a Market Report and our business interviews.  To listen or download any of these, simply click on the play button or click on the IOB image of the Des Moines Skyline for our Podcast Page. 

Our conversation with the editor of the Des Moines Business Record, Chris Conetzkey, focuses on paying attention to trends, business R&D in an economic downturn, the back-story of the publication and the print industry.

While listeners enjoy promotions there is a back story to every one. Joining us in studio is Jeff Delvaux the General Manager of the Des Moines Radio Group and we talk about that and more...enjoy! 

Today we share the IOB Mic with the Dean of the Tippie College of Business at the University of Iowa, Sarah Fisher Gardial. Sarah was in Des Moines to speak at a Hawkeye Lunch & Learn about women and business leadership.

How you say what you say matters. Wayne Bruns is one of the Tero Trainers and he's here to break that down for you and give you some solid tips on how to improve your speech.

On any given night there are roughly 300 people sleeping under bridges, in parks or in tents. This is the story of Joppa Outreach and what they believe is an answer to the issue if only the City of Des Moines will give them the green light. Meet Joe Stevens, Amy Hunold-Van Gundy and Kyle Horn in studio to offer up a solution and offer transition to families.

With us in studio is the AMA-Iowa Co-Vice President of Programing, Sarah Barthole.  We talk about what members can expect, what marketing trends are exciting, how email may still be an effective way to reach consumers and the upcoming monthly program.

Our Small Business Spotlight shines on Amber Robinson and Krave Gym of West Des Moines. She says that she started Krave so she could help develop a program that would attract individuals who really want to see results.

Last week we shared with you the difference between "Reach and Action". Today we offer up Five Tips for your Business Facebook Page that will drive activity and create action. Ready?

Thanks for coming by for a listen.  Now for our commercial:

Insight on Business the News Hour with Michael Libbie is a production of our advertising agency, Insight Advertising, Marketing & Communications and is the only daily, hour-long business broadcast in the region. The News Hour is made possible through the sponsorship of: Merit Resources of Urbandale, Iowa Computer Repair of Windsor Heights, ReMax Real Estate Concepts of the Des Moines Metro, the Iowa Association of Business and IndustryDWebware of Urbandale, The Strudl Haus of Des Moines, Manpower of Central IowaTero International and the Kreamer Law Firm of West Des Moines. 


The Power of the Podcast for Business

I get it you've already got plenty on your advertising/marketing plate and you may think you Podcastdon't have room for more. Fair but let me share with you an opportunity to have your voice heard like in "really heard".

If you want to skip reading and rather listen to what a Podcast can sound like...here you go:

Podcast Blog

Podcasting is something most businesses don't do mostly because they fail to see the value in podcasting or they don't understand how to create a podcast. Let me help you with both:

Podcast Value

People are busy, often too busy to read. They may head to the gym, drive a distance to the office, get on the road for a game or hit the highway for a meeting. Tough to read when jogging or driving but really easy to listen to a podcast.  The value of creating a podcast for your business is that you can, in a very short period of time, capture the attention of your target audience and they can "tune in" to the "voice of your business".

Creating a Podcast

It doesn't require much. Your computer and a microphone should work but then you'll have two additional issues. You'll need some software to edit your podcast. There is a free version of Audacity out there that we've used for years or you can pony up and purchase another system.

The content of your podcast should be original. Just like your blog you now have the opportunity to share your knowledge with others but remember, just like video, you've only got seconds to capture the attention of your audience. Get to it and make it enjoyable to listen to. Offer tips, suggestions and put your expertise on display. Keep your podcast to maximum of IOB_podcastv2 TuneInfifteen minutes. Often less...is best.

I'd also suggest to you that you use original music at the front so that your podcast becomes your own. Looking for original music for yours?  Contact my friend James Goodlett from JamGood Productions great stuff and he did ours for the Business News Hour.

Also get some original artwork for your podcast. We also did that for the Business News Hour and it's instantly identifiable to what we do.

Hosting Your Podcast

So where do you put your podcast? There are a number of sites out there. We've used Podbean for several years and it allows us a tracking system to record the downloads. There are others and here is a link to TechNorms for a listing of eight. And don't forget to include iTunes for an option.

Sharing Your Podcast 

Social Media time baby!  Don't be bashful. Place it on your website, splash it on Twitter, LinkedIn, Facebook...what you are currently using for sharing...now you have your podcast to share as well.

I'm not going to kid you it takes time...but if you've already got written content why not re-purpose that into your new podcast?

You're...On!

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