Who Builds Your Brand?

I walked into a Kum & Go, hungry, at 1:00pm on a Sunday and went to the Go Fresh Market area looking for chicken strips. My personal Erich Kum and Go 22 Jan 2017favorite in a pinch. The guy behind the counter saw me checking the offerings and said, "How can I help you?" I told him I was looking for chicken strips but there wasn't any in the case. He says, "If you've got a couple of minutes I can fix those for you."

Really?

This isn't a fast food joint where you walk up, look at a menu and make an order. This was Kum & Go a convenience store chain with over 400 stores in eleven states.

I told my new best friend, "Sure, I've got a few minutes." Off Erich went to make it happen. A few minutes later he delivered.

I asked him for a photo and he agreed and I said, "I don't know if you realize this but this is called building a brand and you have just made that happen to the positive."

Know what he told me? "Hey, that's my job and I'm glad I could be of service."

BAM!

So the question is: Are you hiring folks that can be Brand Warriors for your business or are you just hiring bodies?

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Blue Tomato Moves to Prime Land & Sea

Sara Hill and Chef David Baruthio have announced the re-location of the Blue Tomato Kitchen menu as an addition to the newly remodeled Davod Head ShotPrime Land & Sea at 1261 8th Street in West Des Moines. The menu move will allow Prime Land & Sea to be open for lunch starting on November 1st as well as increase the menu offerings of pasta, pizza and sandwiches to go along with the existing steak and seafood fare.

“There is going to be some major re-development at the corner of 63rd and Grand in West Des Moines and our lease would not have been renewed,” said Chef Baruthio. “We have wanted to expand our hours and offer lunch at Prime as well as increase our menu choices so this was not a difficult decision.  With this move our Blue Tomato customers will now have a full bar, an expanded wine list and we are making our own fresh mozzarella cheese on site. We will be offering more selection, more parking, more unique meals in a superior family friendly location. The Blue Tomato isn’t really going away and in 2017 we hope to revive that counter concept in yet another location.”

Baruthio says the price point for lunch and new dinner offerings will be very approachable and match those of the Blue Tomato Kitchen. And, because of the extensive remodeling of Prime there is a larger kitchen and equipment that will improve things like the pizza crust and other offerings. Following dinner on Saturday the 29th the Blue Tomato staff will begin to move familiar décor to Prime on 8th Street and be ready to serve lunch on Tuesday, November 1st at 11am.


Working Together

Every so often we run up on a promotion that we really like, appreciate and Passport USE 2015 hope others pick up make it their own. As many of you know, July can be a slow month in the restaurant business. To boost awareness and business three independently owned fine, European Themed eateries joined together to promote their cuisine through the Gourmet Passport.

Here is how it works: Consumers go to one of the three restaurants, Baru 66 of Windsor Heights, Bistro Montage of Des Moines or The Strudl Haus of Des Moines and order the specialty priced meal designed for the Gourmet Passport. Upon leaving the restaurant your "passport" is stamped. You then make reservations at the next eatery and repeat the process until you have visited all three.

David Enosh MichaelWhen the Gourmet Passport is stamped by each restaurant the diners put
their contact information inside the front cover and leave them with the restaurant owner.  All of the completed "passports" are collected and a drawing is held with the winner receiving a free full course meal for six prepared by Chef David Baruthio, Chef Enosh Kelly and Chef Michael Leo.

Because the promotion runs the entire month of July there is plenty of time to make reservations at each establishment.

Brilliant!  And, yes...we're going! 

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