Over the years we've found that broadcast radio and television have limited time and talent to cover the business stories that are outside of "big company news". In other words if you are not Wellmark, Wells Fargo or AVIVA the chances that somebody in broadcast media will pick up your story is...zero. It's not their fault...it's just not in their wheel-house.
However, it is in ours. Each day Monday - Friday between 5 and 6PM Central we'll talk about the business news of the Metro. Interview the business newsmakers, tell the stories about emerging businesses and share our insight into local stocks. All live and all local.
We've been asked what we'll do with our Web TV program of the same name which airs live each Monday morning at 9AM on Webcast One Live. We're going to stay there as well. While 1350-KRNT is local, Webcast One Live is national and global. Our program there deals with advertising and marketing news and business tips.
Two different audiences...two different news outlets.
Thanks for your support and we look forward to the Monday launch!
Those of you who read me know that I also do a daily (Monday - Thursday) show called Insight on Business with Michael Libbbie here atWebcast One LIVE. Why? Because I have a passion for small business, advertising, marketing and we understand "consumer trends". For an hour between Noon Central and 1:00PM I share with you ideas, tips and news that centers on business and business development...consumers and consumer development. It's what we do.
If you know anybody that is connected with retail I urge you to have them watch today. I'll share with you (and them) some major insights on retail shopping trends, distribution tips and how you can sell more...if you are paying attention to the trends. And...if you miss the show, you can always catch the re-broadcast later in the day.
Because our office is closed Thursday and Friday we thought you might like to see what we've been up to with our business program, Insight on Business with Michael Libbie. It's loaded with information and tips to help your business in these economic times...or any. Enjoy... Catch you on Sunday with Sunday Morning Coffee.
Insight on Business with Michael Libbie is our walk through the world of advertising, marketing and consumer trends. We do this show Monday - Thursday LIVE only on Webcast One LIVE. You can catch the re-broadcasts here following the show at Noon Central. Our goal is to shed some light on business marketing, offer up some solid tips and help your business...thrive. Here is the show from today, links follow after the video.
I want to revisit our closing moments from yesterday...it's that important as we go into the Fourth Quarter. Why? Because if you listen to what I'm telling you your business just might survive and you'll still have the "Open" sign on your door in the Second Quarter of 2011.
Two experiences last night forced me into thinking about location, habits and where we do business. I met David and VivianHoward the new owners of Bennigans (on Twitter it's @BennigansDSM) of Des Moines (Army Post Road) and the Best Western, same location. Remember when WBBM-TV a Chicago CBS affiliate told the nation all the Bennigans were closing? Me too. What one story did and...that story is two years old. That and a quick story about Jasper Winery and the surprise they had for me. No it wasn't Katie Bradshaw...but that was nice too.
OK...so what else is happening?
Are you a manager? Are you a good manager? Do you worry about being a good manager? If you answered "Yes" to the third question you very well might be a good manager. Today we'll share with you the 7 Signs You May Be a Bad Manager and what to do about it. Ready? Here is the article from Steve Tobak for reference.
A related question for you: "How often do you review your own development and performance as a leader?" We'll share the results of a recent poll and give you a couple of tips that you can use...today to get started.
We're not in for our "Worst Ad of the Week" tomorrow so we thought we'd let you see our pick for this week. It is a national ad for the fragrance "The One Gentleman" by Dolce & Gabbana. For years we've had to endure air-brushed photos of beautiful women, who were beautiful BEFORE the air-brushing. Now Matthew McConaughey has been...ahhhh....made thinner? Really...he's already a good looking guy but just not thin enough for the brand? A pleasure to bring you the WORST AD OF THE WEEK!
Think your advertising budget is...large? How about the news that Campell's Soup is rolling out a new $100 million campaign focused on the tag: "It's Amazing What Soup Can Do." Now, consider this: Here we have a huge company and a well known brand that has been around FOREVER...and THEY are spending $100 million on the creative for TV, Print and radio without touching the actual ad buys. Now, let's visit again about how important it is for your small or medium size business to advertise and market a nearly obscure product or service. Am I asking for $100 million? No...but let's be reasonable about the effort you're going to have to make to make it...work. Oh, one other nugget - The voice for the new campaign...Tim Allen is back again today!! Yesterday it was Chevy, today Soup! And, because we don't want you to WAIT to see the ad, here you go:
Amazing huh? Which brings to mind: Are you placing your TV ads on YouTube? Why not?
The video camera is a great tool. Last week we filmed a quick post about how to get started. Using that same technology here is a quick two-minutes on our Monday - Thursday broadcast Insight on Business with Michael Libbie. We've edited several "stand-up" promos to the daily broadcast, stitched them together and...well, here's the result:
Insight on Business a program to help you better understand the world of advertising, marketing and consumer trends. We take this pretty seriously, our day usually starts about 4:30AM with the research and writing of our Business Blog so we can get it out by 9:00. Our hope is that it helps your business. We're LIVE Monday - Thursday at Noon Central only on Webcast One LIVE! See you at noon!