Why Discount When You Have Peter Children?

I've had the pleasure of knowing, and liking, Peter Children for several years. Here is a guy who, in his mid-80's, works his business, Peter Children May 2017 Universal Products, every day. And I know because Peter calls or sends me an email almost daily asking about his ideas, sales efforts and more.  Some time ago he was on my radio show talking about sales and sales marketing. That's where the photo comes from.

Recently Peter has been working on several opportunities for major businesses to use what he is calling the Swarovski Incentive. It plays like this:  Rather than sell a product be it clothing to flowers at deep discounts why not hold the original price and offer a really amazing incentive like a pair of Swarovski studs?  And, the cost of the incentive is way lower than what the retail store would lose by selling at deep discounts AND (this is the best part) the word of mouth marketing from the effort will be huge.

Here is a quick 20 second video of the studs and a neat tennis bracelet so you can get an idea of the quality.

 

Nice huh?

Full disclosure: Peter didn't pay me a dime to write this or create the video. I am simply in awe of his work ethic and his ideas. Now, should you wish to connect with him (nope, he doesn't have a website) you can call 641-423-0184 or shoot him an email pchildren@mchsi.com.

Thanks for coming by.

 


Riffing on Hyper-Local Events

Every Friday, for years, we change up our business newscast and riff with Jeff Pitts the managing editor of Cityview Magazine about "Stuff Jeff Pitts March 2017 the DO" in the Greater Des Moines Metro. Six days a week we do the serious business news and long-form interviews but on Friday it's all fun.  We were asked the other day why we don't do more local business news stories and the answer is because our podcast is...well...global. The other day I posted up a business interview and within thirty seconds it had been opened in Germany and in Finland. Sure the United States and Canada are our biggest areas but it is interesting how connected we all are, on a global level. (Yep, that's Jeff...in 2017 yet!)

Years ago, when we were on local radio, our focus had to be on local business news. I remember reaching out to the Des Moines Register and the Business Record and asking them if they wanted to join up and do a daily business news hour. We would use some of their stories and their talent to report. Both newspapers turned us down. I guess they didn't see the value or, perhaps, thought it would be some sort of competition. So we did it ourselves...still do.  Anyway, and just for fun, here's Jeff and I riffing on those "Hyper-Local" things. Enjoy we'll get back to the serious stuff on Sunday.

Thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business news podcast in the Midwest. The national, regional and some local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.

 


So, You Want to Add a Podcast for Business?

Back in the day we were early adopters of the business blog. It's a great way to tell your business story outside of somebody else doing Blog Image the work for you. And, we've always believed that organic is much better than hiring outside help...unless you don't have the time or interest.

It's the same for business podcasting.

Let's be clear, with more consumers being mobile and listening to "spoken word" on their devices the business podcast makes sense. And, while you could invest in radio or television why not become your own broadcast facility?  But, we get it. You may not have the equipment and or experience to create the content or edit the finished product.  Totally understand and that's why we've launched our new business podcast service.

New Studio ShotIf you've followed our work you know we've been in the broadcasting and podcasting world for over a decade. Recently we added the equipment necessary for us to assist our clients in creating their own branded podcast. Our work includes the recording, editing, dubbing in your branded music/jingle and more. We'll even help you create your social media channels to distribute your content. Just like we're doing for a new Minnesota based client.

OK, so let's say your business isn't using social media (which, we think, is a mistake) perhaps you've been doing email marketing or direct mail marketing. Did you know that you can use those tools to also distribute your business podcast? 

There are many ways a business podcast can be helpful in telling your story. And, if you've been doing a business blog for some time turning those stories into a podcast gets even easier.

So, let's visit. That conversation won't cost you a dime and you may come away with some great marketing ideas.

Thanks for reading! 

 


Area Diesel Service and ISO Certification

OK, we have to admit, we're not really up on what ISO Certification means for the company that goes through the effort or, more Von Linda Leefers Trade Show importantly, what it means for consumers. That gets fixed today.  Recently the family owned company Area Diesel Service was awarded an ISO 9001:2015 Certification. What does that mean for the company and its clients? How does it impact their brand and their marketing?  You can bet we asked. Here Von Leefers and his wife Linda explain what this is, the impact on their business and, more importantly, what it means to the people who, internationally, are buying from them. 

This from our daily business news program and thanks for listening!

The award winning Insight on Business the News Hour with Michael Libbie is the only weekday business podcast in the Midwest. The national, regional and local business news along with long-form business interviews can be heard Monday - Friday. You can subscribe on Google PlayPlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday Noon on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour.


The Apostles with Peter Children

Over the years we've met and done business with many entrepreneurs to established businesses. One that stands out is a guy we've known Peter Children May 2017 for well over a decade. Peter Children is in his mid 80's and works his business, Universal Products, each day.  And, what is that?  Peter has been, for generations, providing other companies with beautiful artwork and promotional items. Now, we're not talking about ice scrapers, although I bet he's done that in the past, but real works of collectable art.  One that stands out is this coin collection that features the Twelve Apostles. Check this brief video....

Told you.  

Peter is somebody that we visit with several times a week and he not only has The Apostles coin set but he also has beautiful Swarovski Jewelry that so many companies, that are attempting to incentivise their customers, give away with a purchase. But, that is for another post.

If you are at all interested in learning more about this great entrepreneur and what he might be able to do for you and your business though some beautiful incentives you can reach Peter, by phone, at 641-423-0184. Nope, he doesn't have a website (something we've begged him to do) but he will call you back.  Thank you Peter for being such an inspiration for so many of us.


Business News & More 2 September 2020

We've been busy grinding it out today...so much going on that this is the "Late Edition" of the business news...we usually try to get this Business News Image out before 5PM Central.  Here's what's on tap for today:

  • Google and their new planned community;
  • More airline job cuts;
  • Remember when politicians were afraid of the deficit;
  • More companies embrace "working from home";
  • Eviction due to COVID19? Not so fast...
  • The Wall Street Report
  • Is smaller...bigger?  Ask Macy's.

Those stories plus a really neat conversation with Rachel Trainum of Tero International. Not long ago Rachel was a summer intern at the company. Today she not only oversees the corporate marketing and communications but this year was in charge of the new crop of interns who, according to Rachel, did some amazing things. 

Thanks for listening! 


The Business News Headlines 16 March 2020

Hi...and thanks for clicking through.  We're trying something different as we expand Insight on Business the News Hour now on sevenInsight-on-business-news-hour outlets for the podcast and each week on News/Talk 1540 KXEL in Eastern Iowa. This is a quick test of loading the news here, right on the blog for you to click and hear.  On tap today:

  • The Fed action on rates did nothing to calm the markets and why;
  • Toilet Paper, Water, Guns and Ammo: "We've got to be ready.";
  • New directives from the White House on crowds;
  • Lenders and re-finance troubles;
  • Oil and Gold take a beating;
  • Airlines seek billions in assistance;
  • Restaurant workers are on their own;
  • The Wall Street Report;
  • The NFL deal is in.

To hear these stories just click on the audio link below.

IOB 16 March 2020 News

Thanks for coming by! And:

You can subscribe and get this each day on Google PlayPlayerFMPodbeaniTunes, SpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL. The Business News Hour is a production of Insight Advertising, Marketing & Communications. You can follow us on Twitter @IoB_NewsHour. 


The Business News Headlines 13 March 2020

Those of you who know us know that we've been the engine behind Insight on Business the News Hour for the past ten years. Born Business News Image out of a lack of anybody else doing it we created this platform to report on the major business news stories of the day and share it with thousands of people worldwide.

Today, we're trying something different and posting the newscast here as well as our Radio Blog. Just to see if you're interested.  Here is what you can expect today:

  • While the markets rebounded there is that "testing" thing;
  • Businesses are starting to trim staff;
  • Movie theaters are getting creative;
  • Bidet (What??) sales are shooting up;
  • Fiat Chrysler shutters a plant;
  • Small businesses are being impacted;
  • The Wall Street Report
  • Soccer and wages;
  • Plus we usually have Jeff Pitts from Cityview with "Stuff to DO". Today that changed.

Thanks for listening!


Those Podcast Download Numbers...

Over the years we've seen the number of "downloads" for Insight on Business the News Hour continue to grow. From a couple of hundred IoB image seven years ago to several thousand today. Of course we're on seven different podcast locations...so that helps.

But, here is the surprising number: 14%

According to Apple only 14% of the podcasts on that platform are "downloaded" the rest are "streamed". It's a pretty stunning development and one that we should have noticed because nearly all the platforms we're on allow our listeners to stream as well as download. 

In addition to that bit of news we also allow listeners to stream from our Radio Blog that comes out each day.

The bottom line here is that metrics can be tricky especially when there are multiple ways in which to access content. So, maybe the correct answer to the question, "How many listeners do you have?" might just be..."Lots!" 

Thanks for reading! 


Random Marketing/Advertising Thoughts

Every so often stuff happens that business people need to better understand when it comes to marketing and advertising. Here are just two items that should get you to think about your approach to consumers. Pepsi bottles

Pepsi Wins

Even in light of downward pressure on Wall Street Pepsi this week posted some impressive gains as the company posted third-quarter gains that beat expectations. Analysts had expected revenue of $16.93 billion however Pepsi turned in revenue of $17.19 billion. What does the company say contributed to the unexpected increase in revenue? Advertising. Pepsi CFO Hugh Johnson said, “The increased advertising that we have is causing consumers to shop us more aggressively, and our customers are rewarding us with that [grocery] space because they know that we can help them grow."

Yeah....advertising.

Podcasting

Podcast MicRemember when people said social media was a fad? Sure you do. I remember traveling around the country giving presentations about the power of social media and many times attendees came up to me and told me, in no uncertain terms, "Social Media is going to go away. It's a fad and we'll get over it."  And, to be honest there are still some folks out there who believe that...even though social media platforms continue to grow.

Now it is podcasting that some say is a fad. However, consider this piece of news: "The Interactive Advertising Bureau/PwC forecast predicts $678.7 million will be spent by advertisers on podcasts this year. And revenue will top $1 billion in the next two years." And that, my friends, comes to us from the publication Inside Radio.  So if radio is paying attention to podcasting...shouldn't your business?

Marketing and Advertising thoughts...it's what we do...every day.  And, if you want to check out our Insight on Business the News Hour podcast you can find us on your favorite podcast platforms:  Google PlayPlayerFMPodbeaniTunesSpotifyStitcher or TuneIn Radio. And you can catch The Business News Hour Week in Review each Sunday at 2pm on News/Talk 1540 KXEL.

Thanks for reading...now go sell something!