One of the things our advertising agency does is create video pieces for our clients. Many times we're out celebrating the rural lifestyle. This is no different. Our call sent us to Clear Lake, Iowa where we shot a "real" video and then this...just for fun.
Gotta love the fact that we were doing the "video treatment" on the go. Not like us...but this was different. Thanks guys for a great day...but it could have been warmer.
If you've got a rural story share with us @RuralLifeRadio or drop us a line here. Who knows...
It's been a busy week for agriculture and Rural Life Radio has been hanging with several. Here is a "Friday Wrap" of some things we've covered and some things coming up. Enjoy!
Target Marketing - It Works...
We share this simple fact all the time, "Know Thy Consumer". Know where they are and what they want...well before the sell. Here in Iowa we just concluded two major events, The Iowa State Fair and Farm Progress Show. One event brought brought in one-million people the other a fraction at 200,000. However which worked best for the target audience? "Practical Target Marketing - It Matters" is right here.
Agriculture and Main Street
There is a common disconnect between the rural and urban understanding of the 2012 USDA Farm Bill. The impact of agriculture on urban centers, and some rural towns, needs to be addressed and here in this piece with Bill Northey, Secretary of Agriculture for Iowa we look at the controversy of the "feeding programs" as well as crop insurance and...uncertainty in an uncertain profession.
Viral Video & Iowa Public Television
One of the this summer's biggest internet hits (nearly 7 million views) came from a trio of Kansas Brothers in a parody called "Farming and I Grow It." Our friend Paul Yeager visited the location for PBS's Market to Market. The goal of the video was to inform Greg's city friends about life on the farm. Shooting took 3 weeks to complete and had to be done around the farming work day. They had some help from their sister Laura in filming some of the memorable shots. At first the other two brothers, Kendal and Nathan had to be convinced to keep shooting. But, after a few days they started having fun and knew they have a good product. Why am I sharing with you? Because this is a lesson in connecting with your target market in a way that blends lots of angles for an industry that's had difficulties with a younger demographic. The story will be tonight at 8:00PM and Sunday at 12:30PM during Market to Market. Here is the video but make sure you tune in for the back-story with Paul.
Media on Media
The Farm Progress Show for 2012 is history so what were the take-a-way items beyond Secretary Northey? Here we talked to Chuck Zimmerman from AgWired about what he is hearing. Media talking to Media...I think this is a solid idea for future features.
Rural Iowa Scores the Debate
We visited this week with Deb Brown of the Greater Franklin County Chamber who has secured a moderated debate with Rep. Steve King (R-IA) and his challenger former Iowa First Lady Christie Vilsack for mid September. It's something Ames nor Clay County could get done. How did it happen and what are the details? Here you go.
Thanks for coming by. If you want to comment here feel free or we can connect on Twitter @RuralLifeRadio and here is our advertising/communications agency Facebook Page. Have a great weekend!
We were sitting in the office thinking...gosh, let's show our friend Bart Davis from near Moultrie, Georgia. (Actually Doerun...) Bart had to take over the farming operation before he was 20...and he's been on a growth mode ever since.
Thanks Bart, we enjoyed our time with you...hope you have a superior year. We hear it's really, really HOT there already.
