Rural Lifestyle on Highway 6

Rural Lifestyle Equipment Dealers & 2013

My friends at Rural Lifestyle Dealer have just released their latest "trends and outlook" report for rural lifestyle equipment dealers and the bottom line says, "Solid & Stable".

While that headline doesn't say much about "growth" we think it is a reflection that, overall, the economy, while sluggish in some areas of the country continues to improve.  Nearly 37% of the dealers who responded believe revenue in 2013 will grow by two to seven percent.  Meanwhile, 35.8% see little or no change in this year's revenue projection.

So what equipment do rural lifestyle dealers see as being "sellers" in 2013?  Here's a listing:

• Under 40HP Tractors - Nearly 60% of the dealers see this area as being revenue positive;
• Rotary Cutters - 47% see increased sales here;
• Utility Vehicles - Nearly 48%;
• Tractors 40 to 100HP - Almost 40% of the dealers indicated sales of these tractors will boost their bottom line.

In addition rural lifestyle dealers are looking for new products to add to their existing floor-plan of equipment offerings.  The survey indicates that one-third or more of the dealers will add compact tractors, skid steer loaders and utility tractors.

Finally "after market" parts and products are seen as revenue builders to the majority of dealers.

Our friends at Rural Lifestyle Dealer, executive editor Dave Kanicki and president Mike Lessiter have always been spot on when it comes to learning about and sharing economic data important to the growth and sustainability of Rural America...even when that means only a couple of acres.

For the entire story about 2013 Trends & Outlook from Rural Lifestyle Dealer..here is that link.

If you would like to leave a comment here, feel free or let's join up on Twitter @RuralLifeRadio.  Thanks for dropping by! 

Betting on Rural Iowa - Business Development

Betting on the future of Rural Iowa Calcium Products, Inc. has purchased a vacant 1960’s school building located in tiny Gilmore City (pop. 504) and is in the process of transforming it into their corporate offices. “We’ve needed more space for a very long time”, says Craig Dick, Vice President of Sales and Marketing for the firm which manufacturers north America’s most effective soil amendments. “The offices we co-located at one of our manufacturing plants.  You cannot imagine how dusty our old offices were. This arrangement will allow us to keep a presence in Gilmore City and give a boost to the local economy.”

Craig Dick said Calcium Products is seeking to add a number of people to their growing support team including customer service representatives, accounting and administrative roles, and employees for other various positions. “We’ve been asked if we thought being in such a rural area would hinder our hiring. While it can be a bit more difficult to find people, when you do find someone in a rural area, their quality as an employee is unrivaled. When people are offered a good job with a very stable company and can stay in the community or return to the community they grew up in, it’s a winning combination for everyone." (Image: Accountant Susan Flurer standing in the gym area which will be transformed into offices.)

The employees of Calcium Products, Inc. aren’t the only people excited about this move.  Dick “Putter” Jergens is the mayor of Gilmore City and was helpful in securing the abandoned building. “I’d say it was sitting empty for at least fifteen years”, said Jergens.  “The local Catholic Church once had used it for their school and social functions.  But, as time went on and the congregation aged the building was used less and less.”  When asked about the cities relationship with Calcium Products, Inc. Jergens was quick to respond, “We are so proud of Calcium Products and their founder Larry Moore.  He and his family have done so much for Gilmore City and this is just another example.  This is good for Gilmore City because it’s a major boost.  Heck, if they add five new jobs that’s one-percent of our population and that’s a good thing.”

If you would like to comment here, feel free or let's connect on Twitter @RuralLifeRadio. Thanks for coming by!

Food Fights & Michele Payn-Knoper

Last week, on Valentine's Day, a new book about food and farming was released.  "No More Food Fights - Growing A Productive Farm & Food Conversation" by Michele Payn-Knoper attempts to make the connection between eating and producing the food we consume.  It's badly needed.

One hundred years ago over a third of the US population was engaged in agricultural production.  Today less than 2% of us create the food and fiber for America and much of the world.  Forty years ago many of us had a direct connection to the farm. We had family and friends who actually lived on one.  Today we're generations removed.

That disengagement allows for information and misinformation to swirl like a Kansas dust-devil on a hot summer day.  Groups on both sides of the table fight over what is "right" and what is "wrong" with food production.  In the end the consumer is confused, angered and intimidated.

Payn-Knoper offers consumers, farmers. foodies the two sides of production agriculture a real-time look at farming and a real-time look at food.  She asks consumers to get involved with farmers.  Try to understand that there is common ground between folks who love organic and those who don't.  Here is the conversation with Michele.

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It is not a quick read and there's loads of information tucked into the 153 pages.  And, in the end, if you are a "hard core" believer in whatever this book may not alter your belief system.  However, because we all eat it might make sense to understand farms, farmers and food production.  Read it with an open mind.

You can order No More Food Fights here on Amazon.

 

Microloans for Agriculture

This week Secretary of Agriculture Tom Vilsack announced a new round of funding for 
USDA "Microloans" for small farmers who may have had issues receiving traditional funding from banks or other USDA loan programs.

The program offers up to $35,000 in initial start-up expenses to farm families, minority growers, and military veterans seeking to start a farm.  Often these farms grow niche or organic crops designated for community supported agriculture programs, farmers markets or local restaurants eager for locally grown products.

This is a good move and welcomed by a host of agriculture related groups.  Dr. Mark Rasmussen of the Leopold Center for Sustainable Agriculture said, "We are supportive of a plan that will offer funding for farmers/growers in niche areas where traditional lenders may lack benchmarks on investment return."  In other words, many traditional banking operations are unfamiliar with speciality crops grown on small farms and the potential for success.

Meanwhile, Sally Worley deputy director and horticulture program coordinator for Practical Farmers of Iowa told us, "The USDA Microloan program increases farmers access to loans. The program's requirements are less stringent than FSA's traditional loan program, which means more people are eligible and paperwork is not as rigorous. Having smaller amounts of money available also has the potential to bolster farm businesses without encouraging large amounts of debt. Practical Farmers' fruit and vegetable farmers as well as beginning farmers have expressed interest in finding loan programs for small capital investments, so it is exciting to see this program rolled out."

Growers who may be impacted by this new program seem to be equally enthusiastic. 
Twyla Hein runs Earth Biscuit Farm, near Tipton, Iowa raises chickens (and selling eggs), berries and produce for a CSA. She says she just visited with the Cedar County FSA this morning about a microloan.  "This will be so helpful for small farmers like myself and I'm looking forward to utilizing it. Like any other program, we need to use it, or we'll lose it. This will enable us to buy some equipment and really jump-start our business."

The funding  the microloan program comes from a "pool of all operating loan programs" approved by congress and administered through the Farm Service Agency.

We believe that building the economics of Rural America has to start with the people who already live there and this is a great step.

If you wish to comment here, feel free or join our advertising agency on our Twitter Stream @InsightADV or our Rural Life Twitter Stream @RuralLifeRadio. Thanks for coming by. - Michael Libbie

Rural America...Does It Matter?

My friend and current U.S. Secretary of Agriculture, Tom Vilsack had some harsh words for those of us working in and with Rural America.  No doubt his frustration is due, in part, because Congress failed to pass a Farm Bill in 2012.

Here, in a nut-shell, is the issue:

While commodity prices are at record highs, while farmland values are at record highs, with all the talk about how precious agriculture is and how important food, fuel and fiber is...Rural America is becoming less relevant and full of poverty and old ideas.

We see it every day.  Rural manufacturing companies can not find skilled workers.  The fabric of rural life, schools, houses of worship, main street are all struggling.  Small towns are becoming places where the poor and the aged hang out. 

Community leaders, government officials and business people seem to be unable to reverse the trends started over two decades ago.  People are abandoning Rural America and coming to the cities.  Secretary Vilsack is right.  We have to re-think ways in which to build a thriving rural culture but doing that is going to cost money.  Some starting points:

• Rural Broadband - We have been on this kick for years and it's something that Urban America just can't seem to understand.  The Internet in many rural areas still is accessed through ancient telephone lines or expensive satellite hookups.  To level education, jobs and creative we need to fix this...now;
• Politics - There is nothing wrong with having an opinion however when that opinion is so negative toward immigration reform we are going nowhere and making enemies of those individuals who want to move to small towns;
• Education - I love it that we have a good public school system and a large number of colleges and universities.  However what we lack is the funding for trade schools where people don't have to "move" to get an education in skilled labor;
• Food - Isn't it odd that in the very areas where the food is grown we find significant hunger issues among the people living here.  I often wonder if the conversation about cutting food stamp programs would be different if the face of the "welfare queen" were the faces of our rural population;
• Traditional vs. Organic - Can we say..."Enough!"  There are people who demand organic food and there are people who say it's silly.  Stop the argument and go create and then sell something. 
  

If you are interested in the article by Christopher Doering carried by the Des Moines Register here is that link.

I don't have all the answers...or even the right answers but congratulations to Secretary Vilsack for speaking up.  If you want to connect, you can do so here or our Twitter Stream is @RuralLifeRadio.

Practical Farmers of Iowa - Soil to Soul

Our friends from Practical Farmers of Iowa held their annual conference here in Ames.  Our goal is to find out more about this group who gathered over 450 people on the campus of Iowa State University to learn more about soils...and the souls who care for the land.

 

Practical Farmers of Iowa "Soil to Soul" continues through Saturday, January 12th.  If you're in the area you might stop in sometime before noon.

Thanks for coming by.  If you would like to connect with us feel free to join our Twitter Stream @RuralLifeRadio.  And here is the Twitter Stream for #PFI @PracticalFarmer.

Practical Farmers of Iowa

Coming up this week is the Annual Meeting and Trade Show for Practical Farmers of Iowa (PFI) and we're told it is the largest event to date.

The staff at PFI shared with us that over 450 people have pre-registered for the three day event and they expect several dozen "walk ins". 

Why do folks go the the PFI Annual Meeting?  To mingle, learn and interact with others committed to conservation practices, organic and sustainable farming.  Given the latest news regarding the EPA and the Iowa Department of Natural Resources it would seem this group will only get...larger.

Do you have to be a "farmer" to attend?  Nope.  If you are into gardening, lawn care or a host of services that have to do with protecting the environment this would seem to be a logical group of like-minded folks.

Here is a link to Practical Farmers of Iowa and information on attending the annual meeting.  See you in Ames!

Video Shoot - Clear Lake, Iowa

One of the things our advertising agency does is create video pieces for our clients.  Many times we're out celebrating the rural lifestyle. This is no different.  Our call sent us to Clear Lake, Iowa where we shot a "real" video and then this...just for fun.

 

Gotta love the fact that we were doing the "video treatment" on the go.  Not like us...but this was different.  Thanks guys for a great day...but it could have been warmer. 

If you've got a rural story share with us @RuralLifeRadio or drop us a line here.  Who knows...

Let's Talk About The Real Issues

Last weekend I was honored to be part of a crew of writers (bloggers) and photographers who were invited by Deb Brown and the Greater Franklin County, Iowa Chamber to visit their part of the world.  Why?

Here's my friend Deb Brown sharing the rational for Harvest Tour 2012 as well as bringing up the economic reality of rural broadband Internet:

 

We have long held to the belief that connecting Rural America to reliable, fast Internet service that is also cost effective is a major issue that has a direct impact on the economy.  We'd ask our urban friends to help us create the engine of opportunity and press for affordable rural broadband...now.

If you would like to leave a comment here, feel free.  Or let's connect on our Twitter Feed @RuralLifeRadio or our communication agency Facebook Page.  Thanks for coming by!

Really Rural Life...Matters

What matters is what you don't see beyond the harvested fields of corn and soybeans which frame the 247 mile stretch of I-35 between Minneapolis and Des Moines. People clustered in small towns and villages, some as tiny as 37 people, go about the business of life unencumbered by thoughts of traffic jams, and locked front doors.  To those of us who have "graduated" to the city we sometimes view these folks as "country cousins" who don't have the same drive and ambition as those of us living alongside the concrete and steel of our cities.

We're wrong.  These folks are trying to shore up their future and share their story.  This weekend several of us were invited to Franklin County, Iowa to do just that.

This marks the second Harvest Tour sponsored by the Greater Franklin County Chamber where writers and photographers are invited to experience a weekend adventure living in Rural Iowa.

I'm holed up in what was the attic off a rambling farm house that's been transformed into a nice Bed and Breakfast. I've got electricity, Wi-Fi and a full tummy of wine and cheese. Life is good but there is a troubling reality nagging at the back of my mind, "What's the point of this tour and what difference can I make?"  I think I know.

Over the next several weeks I want to share with you my thoughts about living rural and what obstacles and joys this lifestyle brings.  What's the "trade off" if any and what can we, you and I, do to bring economic equality to places like Franklin County, Iowa.

Hope you'll stick with me...

Thanks to my friend Deb Brown for putting this together.  She said I could write whatever I wanted...you got it.

If you wish to leave a comment here, feel free or my Rural Twitter Stream is @RuralLIfeRadio.  Thanks for coming by.