Welcome to Insight on Business this nations only daily, ninety minute, live radio show with a focus on advertising and marketing. We take what we've learned in over 25 years in the business and deliver you marketing news with the spin on how it can help you thrive even in this economy. We're on Monday - Friday at 12:30PM Central as part of Des Moines Local...LIVE and can be heard on www.MacsWorldLive.com. Join us?
If you missed the LIVE show - No Worry...Here is the RE-Broadcast!
First up...I am sorry. Honestly. Yesterday I was in client meetings and working on a number of marketing items for the people we work for...everyday. I failed to write an entire show and rather than "wing it" with what I had I slipped into a long discussion with Jonathan Narcisse about a whole slew of things important to Jonathan and perhaps not to you. While I enjoy Jonathan and think him entertaining we don't share all of the same things when it comes to his view of Des Moines. So, while Jonathan, who has his show on just before mine called Jonathan's Front Porch, and I will continue to banter for a few minutes after his show....we're back on track as of today:
We've got a surprising news story about the strength of print...in specific areas. Print can still be a great way to connect with your target market IF that target market tunes into specific print publications. We'll tell you about it.
Staying on newspapers. Gannett owned Wisconsin newspapers are giving away about $250,000 worth of advertising. Here is the story from Editor & Publisher. Well it's not quite "giving away" but it is darn close. And...so you know a deal like this had a pilot start here in Des Moines with the Des Moines Register.
Twitter Tips from the Financial Times. Seems the "experts" agree with lil ol me. You simply can not expect to sell, sell, sell by using social media. Here is that story and we'll give you our spin.
Staying with Social Media for a bit: Here are "20 Reasons Why Social Media Is Not For You!" And, if you want...you can share your reasons with us during the show! Maybe I missed some.
We've told you! A recent survey from LinkedIn Research Network/Harris Poll proves what we've said for years. Consumers was fun, simply and entertaining ads NOT ads that make them "stop and think" which is what most advertising professionals "think" they want. (Kind of like this goofy campaign by the Beef Producers & Beef Check Off...we did "stop and think" and think it's one of the worst in history.) We've said this for years and finally proof.
As the recession hits even Des Moines folks are talking, once again, about Buying Local. In fact, this was one of the major points brought up during a meeting I was in this morning with Martha Willits of the Des Moines Partnership. One of the attendees shared with her and the Urbandale Chamber executive Tiffany Menke about the real power of shopping local. Did you know that if you buy from a chain or franchise about 20 - 40 percent of every dollar stays in your city? But, when buying from a locally owned store 80% is retained! We'll talk about that impact and tie it to several other things and what you, as a local business should be shouting about.
And, we're following an interesting ag story for our new section, "Moo-News". We figure that if you are going to listen to a business show coming out of Iowa we need to have some interesting ag facts. Just to let you know we've not forgotten agriculture.
Those stories and more on Insight on Business today at 12:30PM Central. You can follow us on Twitter @MichaelLibbie or @InsightAdv before, during and after the show. To learn more about us: Head to our site, www.InsightCubed.com Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communicationswhich is solely responsible for its content. So there...;-)!
Insight on Business is proudly sponsored by:
Lotus Moments – This is something very new. We can’t say much right now but imagine being able to go to one business for ideas that celebrate relationships and events. It’s coming…watch for Lotus Moments.
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ESP- Exceptional Specialty Products- Got a business? Looking for some cool gadgets and items to use as promotional tools? ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor. It's worth a look. Here is her website...enjoy and buy something already!
The Iowa Department of Agriculture and the Emerald Ash Borer Program- The Emerald Ash Borer has already killed millions of dollars worth of trees in Michigan, Pennsylvania, Illinois, Indiana, Ohio and Wisconsin. Learn about the danger to Iowa and what the department is doing about it. We're offering this as a free public service announcement from Insight on Business! www.IowaTreePests.com