Hello and welcome back to Insight on Business the daily, live radio talk show dedicated to helping you learn more about advertising, marketing and consumer trends. It's the best "free advice" on the radio and we're glad you found us. We are part of Des Moines Local...LIVE and you can hear us daily Monday - Friday starting at 12:30 Central on www.MacsWorldLive.com.
Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications (www.InsightCubed.com) and you can keep up with us before during or after the show on Twitter: @MichaelLibbieor @InsightADV
On the show today? I am going to share with you a true story about attempting to get a new product off the ground when your focus is elsewhere. The focus is from a recent meeting with a potential client. I, honestly, learned more than they did. I'll tell you about it.
The issue of using trained voices in television and radio commercials got me so wound up that we wrote about it on our Agency Blog. We'll do a follow up on Voice Talent and ask again, "Does The Voice Match Your Brand?". Here is the link to that story.
A shout out to Brent from Omaha who sent us a neat article by Danny Brown, "Why You Matter". A good read...and like Brent said..."Sounds like you (us) wrote it." We didn't but it's something we talk about all the time. It's not the numbers it's the conversation! Thanks Brent! And...Danny, don't you love it when folks agree?
Are Tweetups..dead, dying or is it just the Summer? We'll talk about it.
I just accepted a speaking engagement in Creston slated for next month. I got an interesting e-mail back. They want to know what I want to know about them... Cudos! We'll talk about how important that is for a speaker.
Yesterday we talked about this...and today this article appears in Economist.com (what you guys listening in?). If you remember the discussion from yesterday it was about the best idea for your company growth. Do you cut R&D to save money or do you plow ahead and take new products to the consumer? We opted to plow ahead because if you don't somebody else will. I swear they were listening in. Have a read!
Stuart Woollard has a great article about "Beware of Breaching Unwritten Contracts" from Sterling Performance. He talks about layoffs and cuts in workforce numbers and what you as a leader need to share with your people if you ever want to build again. Good stuff.
I had a lesson today in ethics...I want to share with you a story about what should be done when faced with a person that, for all the goodness in them, they simply can not keep from blaming others for failure. I think you'll enjoy it and learn a little something.
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