Welcome to Insight on Business and the last day of August, 2009. Where in the world did that month go? Insight on Business is a daily radio show with a focus on advertising, marketing and consumer trends. We're on daily Monday - Friday as part of Des Moines Local...LIVE and you can hear us starting at 12:30 on www.MacsWorldLive.com.
If you missed the LIVE show, no problem, here is the RE-BROADCAST!
Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications (www.InsightCubed.com) and we are responsible for its content. You can keep up with us before, during or after the show on Twitter, @MichaelLibbie or @InsightADV.
We're excited...can you tell? On the show today another "shy" broadcaster! We're making welcome Cathy Erickson who has built a successful company doing...pet shows! The Great Iowa Pet Expo has now turned into the GREAT Pet Expo of Indianapolis and the Pet Expo of St. Louis. Well done. We'll visit with Cathy about why she figured this was a niche she should follow, the early beginnings of the adventure and her tips for successful marketing of her business and what she offers to people who want to put themselves in front of pet industry consumers. Cathy Erickson...today on Insight on Business!
OK Cathy..where is the dog?
In addition we'll be following some late breaking advertising and marketing news taking a look at Chrysler and how they are attempting to build brand with new images even as they have cut ad spending due to their bankruptcy. What impact will Fiat have? We'll talk about it.
Microsoft is going after Apple. You remember those great ads from Apple telling anybody who would listen that PC's were crash prone and just "less hip"than Apple? Microsoft is coming back with "price sells". Good news and bad...we'll talk about it. Here is the article from the New York Times.
Sixty-Five percent of the Super Bowl ads are sold! Expect the usual players...but there may be room for new folks as the prices remain pretty good. AdWeek has this story.
What was the biggest story out of the Daytime Emmy Awards last night? We'll tell you.
Have you been able to "barter" for ads? Why not. Media shops are reporting a 30 to 40 per-cent increase in the world of barter. Might not be a bad idea. Here is the story!
All this and more today on Insight on Business...join us at 12:30 Central?
Insight on Business is proudly sponsored by: Lotus Moments – This is something very new and YOU are going to LOVE IT. Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines. At a price you will really like. Lotus Moments can be found at www.LotusMoments.com NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage. Get rid of them naturally and without chemicals, dyes or foreign grass seed. Learn more at www.NatraTurf.comand head to SpotGone! Keep the dog...Lose the Spots! ESP- Exceptional Specialty Products- Got a business? Looking for some cool gadgets and items to use as promotional tools? ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor. It's worth a look. Here is her website...enjoy and buy something already! Thanks for reading, watching and listening. Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host
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