Gosh, a day off! Welcome back to the work week! We're Insight on Business a live, 90-minute radio show dedicated to advertising, marketing and consumer trends. We're part of Des Moines Local...LIVE and you can hear us Monday - Friday starting at 12:30PM Central on www.MacsWorldLive.com.
Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for its content. You can follow us on Twitter before, during or after the show @MichaelLibbie or @InsightADV.
IF you MISSED the LIVE show, no problem, HERE IS THE RE-BROADCAST!
We like to share with our listeners some unique things and this is one of them! Just today YouTube posted this new piece about the "Man Who Walked Around the World". It's for Johnnie Walker and it's simply great! Check it out!
On the show today we're welcoming back Debra Rose from the Debra Rose Collection. If you remember we had some technical issues the last time Debra made the show...so we're making up for lost time. Come on by and learn more about her jewelry design business and the great things coming to the Iowa State Fair. Should be fun.
Speaking of the Iowa State Fair we'll also talk about how business has helped bring the fair back and has helped make it the envy of most states. Thanks to the Iowa State Fair Blue Ribbon Foundation.
Do beer ad campaigns need to be funny to make an impact? Well Bud Light thinks so as they look at the first down sales year in 27 years Bud Light is dropping their "Drinkability" campaign and returning to a lighter approach. Here is the story from Advertising Age.
In addition to Debra, who is on from 12:30 until just after 1:00PM we've got another guest. (Double your pleasure!). Josh West is our "go to guy" for much of our technical issues for our advertising agency. Josh is the principal behind Star Crossed Studios who has a slightly different take on lots of things...techy. Is that really a word? Not only does Josh know his way around The Web he is also an accomplished photographer. Come on by for a listen as we uncover more about this talented guy.
Join us for this...and more today starting at 12:30PM today and heard on www.MacsWorldLive.com
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