Hi and welcome back to Insight on Business this nation’s only daily, live, 90-minute radio talk show with a focus on advertising, marketing, consumer trends, business practices and friends. We’re on Monday – Friday starting at 12:30PM Central. As www.MacsWorldLive.com. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communicationsand you can keep up on Twitter – @MichaelLibbieor @InsightADV. Come on by for a visit?
Along with business news, trends and marketing information we’ve got something special today. Sort of “going to the dogs”. Our in studio guests are Holly Hartling and Becky Mollenkamp (above - Right) two young business people that have a @IowaPetAlert is one such project that has embraced social media and there are more in the very near future. We’ll talk about the experiences that have led Holly and Becky to this point and discuss the possible answers for the future. Join us today starting at 12:30PM and for our interview with Holly Hartling and Becky Mollenkamp at 1:00PM.
So, what else?
Do you ever ask your employees, creative people or your team to “Challenge the Status Quo?” Bet you have in one way or the other. In a great article from Steve Tobek he suggests you better first define exactly what that charge means…or it could be trouble. Here is his articleand we’ll have some solid comments about his ideas.
You’ve heard us talk about this before…that you can sell high priced items IF you are matching the price with outstanding service and giving the customer the value at the same time. It seems to be a paradox but, if you really look at it…it’s not. Here is his article. We’ll talk a little more about offering value to your customers and then HOW to get them to understand the idea.
Is radio still a good buy when it comes to the youth market? According to brand new data out yesterday from the Nielsen Ratings Service the answer is a resounding “Yes!”. The survey took at look at radio listening habits among land line youth and, this is important, Cell Phone Only (CPO) listeners and the numbers are solid. We’ll tell you about them in the first half hour of the show.
All of this and more today on Insight on Business. Join us at 12:30PM Central for the information you need to make a difference in this economy…or any.
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Thanks for watching and for listening. Michael Libbie – Host and Advertising Guy…