What? It’s Tuesday already? Welcome back to Insight on Business this nation’s
www.MacsWorldLive.com thanks for coming by! You can keep up with us before, during or after the show on Twitter – @MichaelLibbieor @InsightADV. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for its content.
On the only show dedicated to helping you find more customers and clients we’ve got several key stories we’re following:
Just a year ago gasoline prices were at $6 a gallon in many parts of the country and the focus was on travel, heating and how to get through the fall and winter. Now that fuel prices for vehicles and heat have come down what do consumers focus on? Are they looking at other ways to save? What is on their mind? You’ve got to admit that NOT seeing $6 gas signs on every block has got to be a relief…but what has taken its place? We’ll talk about the latest Nielsen Survey and what it might mean for your business over the fourth quarter of this year and into the first quarter of next.
Are we whining about Wine? Seems to be the case (I know one pun after the other…) in many areas of the country. What is the consumer looking for, how has the wine industry responded? More important…what can your business learn from this story? We’ll talk about it.
Know anybody with a business? Know anybody that wants to open up a business? Might they want to know some quick tips that can point to success over failure? You’ve come to the right place, Scott Gerber has just posted, “10 Tips for the First-Time Business Owner“. We thought it was so good that even those of you who have been “around the block” for awhile might want to read the piece and consider it as you forge ahead. Good stuff and well worth the read. We’ll talk about this as well.
When the CEO Heads Back to the Mail Room“. What do you do when…you’re already “in the mail room” to make time to focus on your job as CEO? We’ll talk about that…in the meantime you can read the article. Man…how many can relate?
The other day I said to our folks…”I’ve had it!” I want to share with you a story about the downfall of telephone conversations, e-mail and banking on remote conversations when it comes to client relations. Time is precious…and this story points out that fact. And, if you work for or own an agency like ours…you can learn something from this as well.
Finally, Seth Godin had a great piece today about the customer always being right. Are they? Well, if you read his comments you will learn that they may not be…but it really doesn’t matter. In it he says a very important sentence. If you want to learn that…you can read the article and we’ll also tell you on the air. What might it mean to your efforts? Plenty!
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Thanks for watching and for listening….you can learn more about us by heading to our site, www.InsightCubed.com.
Michael Libbie – Host and Advertising Guy…