Mid-week. Made any money yet or have you been chasing your tail? Welcome to Insight on Business the daily, live, 90-minute radio show about advertising, marketing and consumer trends. We're part of Des Monies Local...LIVE! You can hear us Monday - Friday starting at 12:30PM Central on www.MacsWorldLive.com come on by? Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for its content. You can keep up with us before, during or after the show on Twitter, @MichaelLibbie or @InsightADV. Let's talk.
IF you MISSED the show today no worries, here is the RE-Broadcast!
On the show today we;ve got a young man who is "on fire" when it comes to his craft. Justin Brady from Test of Time Design of Des Moines is a regular listener to the show and yesterday he called in just to chat. We started talking about his work and insight and efforts and asked him to join us today. (We had an opening yesterday afternoon and so it worked!) We'll talk to Justin about what works in graphic design and what doesn't. We'll talk about getting the client involved and common issues every graphic design firm works with. We'll talk about creativity and how sometimes it can get in the way of the message and we'll talk about the over all message and how important it is that your graphic design firm understands more about your product or service...than you do. It's true.
Come on by today for the news portion of the show that starts at 12:30 Central and then our time with Justin Brady starting in the 1:00PM hour.
And, the news? We're following several stories.
First up is a story about the FDA and Trust. You know how we've harped about country of origin labeling for food and you know how we have, over and over again, talked about including TRUST in your marketing message. Now comes a story about the 2007 Pet Food Recall that points to a lack of trust and a consumer trend YOU need to pay attention to. Ready? We'll tell you about it.
Is your message relevant? "Sure it is!", you say. But is it really? Do you know or are you just spitting out garbage hoping somebody will swallow the bait? Our friend Seth Godin has his eyes set on this...but we take it in a different direction. Seth talks about your online marketing, we take it further and ask about your overall marketing. Just how much do you know about the consumers you are hoping to get into your shop?
Ever hear of a "Menu Engineer"? Us either. But there are such folks and Gregg Rapp is one such person. Here is an interesting article about "What We Can Learn from a Menu" some ideas for retailers...and others written by Mike Speiser. Enjoy and we'll talk about it.
This and more today on Insight on Business. Catch us starting at 12:30PM Central only on www.MacsWorldLive.com
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Thanks for reading, watching and listening. Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host