It was a wild show today on Insight on Business. As I shared with the
If you MISSED the LIVE show…here is the PODCAST!
In our Social Media segment I spoke about making sure you, as a business, understand the idea of Giving vs Getting when it comes to using social media for your business. You need to give into the conversation and stay away from the overt sales pitch. Remember the 80/20 rule. 80% is the conversation…join it and build relationships. I referenced a video “The Secret Sauce of Social Media”. Not that it was that good but it was a great reminder. We also talked about this photo. The folks at Amici Espresso in Downtown Des Moines would like you to follow them on Twitter. It’s a great idea…except WHO do we follow? I went in after the show and asked. “Opps, good point!”, said the perky redhead. So you know, it’s @AmiciEspresso. And, yes, we followed! (Go ahead and tell them how you heard about it…what a hoot!)
I then share with you real life stories about the failure of small business to understand and be part of e-commerce. We’re not even talking social media…this is the failure of what I believe is the majority of small businesses to grasp the power of on-line sales and marketing. And, I gave examples. Who can help fix this? In my view the trade organizations many belong to need to step up. The local Chamber of Commerce needs to stop with the silly ribbon cutting and give their members solid information on how to survive and thrive. Stop fund raising and “feel good” and give your members the tools they will need to stay in business. And, I gave several solid examples of businesses that I know…that just don’t get it and if they don’t they are done. It’s frustrating… If you want to…you can read the story right here as part of our advertising agency blog.
At the end of the show I announced a couple of big stories regarding our congregation and gave you an example of two miracles that happened just this past week. Look, I usually don’t go there but this was special stuff and if you want to read the story on the Beth El Jacob Blog…here you go. Powerful but not preachy.
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Thanks for watching, reading and listening! You can keep up with us on Twitter – @MichaelLibbie or @InsightADV and learn more about us on our site, www.InsightCubed.com
Michael Libbie – Advertising Guy and Host