Day two in our new studio. Hope things go better today than yesterday. For some really weird reason we got the "blue screen of death" at 1:00PM and lost video and audio for about 10 minutes. Then audio only and finally towards the end of the show...the video kicked in. Don't you LOVE new adventures?
Here is the RE-BROADCAST in case you missed the show.
Welcome back to Insight on Business a daily, live radio show dedicated to advertising, marketing and consumer trends. We talk about social media, traditional advertising and a host of topics designed to help you better reach consumers...your customers. We're part of Des Moines Local...LIVE and you can hear us starting at 12:30PM Central at www.MacsWorldLive.com
Insight on Business is a production of our advertising agency, Insight Advertising, Marketing and Communications and we are responsible for the content of the show. You can keep up with us on Twitter before during and after the show, @MichaelLibbie or @InsightADV join us?
Our special guest today is Todd Razor from the Des Moines Business Record. Todd was on our show several months ago and since then he has been developing new and different ways to connect with the "digital natives" who make up his side of the effort at The Business Record. We'll talk about that...his work in the system and information about what he is working on. We hear...a book? Todd Razor from The Des Moines Business Record our guest, in studio, today. You can also communicate with Todd on Twitter, @ToddRazor.
We're also following a number of other stories with our comment attached. First out of the gun we're going to attempt to answer a listeners question about starting a successful Social Media Campaign to drive sales of his service. We'll see how we do.
Congress is looking at a bill designed to allow the FCC to open up more low power radio stations. It's an attempt to do what they have failed to do in regulating huge media companies. For example, here in Des Moines three companies own all the radio stations. In Fort Dodge, Iowa it is worse. One company, Three Eagles Communications owns them all...serving the public interest? Hardly. Here is the story from the Wall Street Journal.
We subscribe to a number of news services. One, SmartBrief has released a study on future employment. About 10,000 business owners and managers subscribe to the daily news feed and a recent poll indicates that 60% plan to add to their payroll in the next twelve months. That is a mixture of full and part-time workers. But...a bump...is a bump.
Thinking of marketing to Hispanics? Might be a good time to get started. Neilson Media Research indicates that this are is growing at a brisk rate. We'll talk about this news story today and give you the heads up.
Selling online yet? No? Why? Nobody to help you make the switch? Don't trust the Internet for sales? Got some issues? Stop...now and consider what is going to happen to Internet Sales between now and 2012. Here is an article worth chewing on. One thing is for sure...you're children will not be shopping the same way as you are and that just may drive you to consider the options.
Insight on Business is proudly sponsored by: Lotus Moments – This is something very new and YOU are going to LOVE IT. Imagine a place where you can get top of the line items to celebrate special events, invites that nobody else has and you can create all types of printed products for business celebrations, weddings and personal events right here in Des Moines. At a price you will really like. Lotus Moments can be found at www.LotusMoments.com NatraTurf and SpotGone! - Got lawn spots from pet urine or winter kill or salt damage. Get rid of them naturally and without chemicals, dyes or foreign grass seed. Learn more at www.NatraTurf.comand head to SpotGone! Keep the dog...Lose the Spots! ESP- Exceptional Specialty Products- Got a business? Looking for some cool gadgets and items to use as promotional tools? ESP is a brand new company based in Urbandale, Iowa and led by Cindy Taylor. It's worth a look. Here is her website...enjoy and buy something already! Thanks for reading, watching and listening. Learn more about us at www.InsightCubed.com - Michael P. Libbie - Host
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