Back! Thanks for finding Insight on Business this nation’s only daily, live, 90-minute radio talk show about advertising, marketing, consumer trends and business practices. We’re Insight on Business part of Des Moines Local…LIVEand heard Monday – Friday starting at 12:30PM Central. Insight on Business is a production of our advertising agency, Insight Advertising, Marketing & Communications and we are responsible for its content.
Yesterday I spent several hours with professional bankers in Creston, Iowa. Iowa State Savings Bank held a training day on Columbus Day (now we know what goes on during their “day off”) and I was fortunate to be part of the event. They are exploring ideas of Social Media use and my seminar was designed to help them understand more about the marketing aspects of social media as well as discuss with them the banking regulations that might cross them up. In the end it was a great discussion and, I believe, many came away from the adventure with a new appreciation for the marketing abilities of the Internet. Hope so… We’ll talk, today, about those impressions.
In other marketing news
This morning a client contacted me about an “offer” they received from YellowPage-Iowa.com to list their business in their search engine AND enjoy a “free submission to Google.com!”. They were going to do ALL of this for one low monthly fee of $89…for 24 months. Let’s see, $2,136 to do all that work. The company? Based in Manchester, UK. Ahhhh….we’ll talk about the use of this famous brand and other “issues” that surround this little adventure.
Are you a “volunteer”? Are you spending time sitting on a board of an organization? Perhaps a volunteer organization? Why? Seriously…why? We’ll talk about it and the amount of time spent in serious reflection on your duties and responsibilities. Hey, somebody asked me this question…and it begs an answer.
“Do you solve more problems at work than you create?” That was a recent question we got from one of our friends on Facebook. It’s a good question but something that needs more than a “Yes” or “No” answer. We’ll talk about the role of an advertising agency in creating more problems for their clients. Should they? You might find our rational surprising.
All of that and a couple of stories we’re working on right now. Come on by for the show at 12:30PM Central. Here is a link to the station just follow it and pick a way to watch or listen in?
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Thanks for reading and for listening!