Welcome back to Insight on Business this nation’s only daily, live, 90-minute radio show about advertising, marketing and consumer trends. During the show we share with you the national news in marketing and advertising and give you our insight for your business. Our goal is to make your company stronger with some ideas you may not have considered. We are part of Des Moines Local…LIVE and you can catch us on www.MacsWorldLive Monday – Friday at 12:30PM Central. Before, during or after the show, keep up with us on Twitter –@MichaelLibbie or @InsightADV. On the show today:
Some time ago we told you about our love for using REAL people in your advertising campaign. There are lots of reasons….and Marriott agrees. In their new campaign, “The Driven”, Marriott is using real customers that they were able to identify through social media. We’ll tell you about it and about how you can sign up, www.YourMarriottStory.com is the place to start. We’ll also talk about the good and the bad about using non-professionals as spokespeople.
We’ve been fans of working in a virtual office for years. Once the technology caught up with the abilities and needs of working from home we made the decision, three years ago, to vacate our $3,500 a month suite of offices, increase the pay levels of our designers and “go home”. But, some folks can’t work that way for all kinds of reasons and co “co-working” is an option. David Port has an article in the latest issue of Entrepreneur and we’ll get a local angle from our friend Daniel Shipton from Impromptu Studio here in Des Moines.
It’s one of the oldest requests in the media business, “How can I get traditional media coverage for my businesss?” We think you’ll like our take…and take notes. It really works.
The Wall Street Journal had an article about On-Line Critics or how to answer them in this world of the Internet and Social Media. Raymond Flandez gave us some “thought starters” for this piece. If you want to read his entire story here you go. Ours…we think also hits the points well.
All of this and more today on Insight on Business proudly brought to you by:
Lotus Moments – Value and great design for your next business event or for your once in a lifetime wedding. Visit with Tammy at www.LotusMoments.com You’ll be very, very pleased.
SpotGone by NatraTurf – Winter is hard on your lawn. Make contact with the folks from www.NatraTurf.com and learn what they can do to help protect your yard from winter kill and salt damage. And, yes, pet urine spots. Keep the Dog, Lose the Spots!
Exceptional Specialty Products – Cindy Taylor from www.ESP4All.com has a raft of unique items perfect for giving to new customers or the ones that have been around for awhile. And…logos on clothing? You bet. And…you’ll love the pricing.
Thanks for watching, listening and reading.
Michael Libbie – Host and Advertising Agency Guy